The gaming sector is becoming more popular in many parts of the world, including Latin America, and 1xBet aims to tap into this by partnering with a rising star in UFC, Carlos Prates.
This partnership is one of the first steps that 1xBet has taken towards establishing a presence in mixed martial arts (MMA) sports, as they are becoming increasingly popular around the world.
Carlos Prates, also known as “The Nightmare,” has made a quick name for himself in the UFC welterweight division with an impressive record of six knockouts in only seven fights. His aggressive fighting style, combined with his composure in the octagon and an overall finish rate of over 80 percent, has made him one of the most dangerous fighters in the sport.
As a result of this partnership, 1xBet will support Prates in developing his personal brand, as well as to further promote Brazilian talent to the global audience of the UFC, and as MMA continues to gain in popularity in Latin America, it will also provide 1xBet with the opportunity to connect with millions of MMA fans across the globe.
Carlos Prates said:
It’s a great honor for me to represent Brazil in the UFC. I feel people’s support and know that I’m fighting for them just as much as I am for myself. I’d like to thank 1xBet for their trust and belief in my potential. There’s a lot of work ahead, and we’re determined to walk this path all the way to the championship belt.
This partnership goes beyond just signing a new sponsorship deal; it is also about creating a foundation for long-term growth within Brazil’s sports industry by partnering with high-profile athletes who have established themselves as having considerable popularity among fans.
Simon Westbury, strategic advisor at 1xBet, stated:
We view this partnership as a long-term project and one of the key drivers of our brand’s development here in Brazil. We believe that by combining our market-leading product and sophisticated digital acquisition tools with the power of Carlos’ brand, we will take 1xBet to a whole new level in Brazil. Our goal is to help Carlos realize his full potential on the global UFC stage. Brazil deserves new champions, and we believe that Carlos could be one of them.
Additionally, through this arrangement, 1XBET will be able to drive users to its affiliate program, where it has over five hundred thousand users, in 150+ countries. By connecting both athlete sponsorship agreements along with affiliate marketing initiatives and digital acquisition strategies, 1xBet is working toward developing a more integrated, scalable growth model.
Overall, this partnership demonstrates how betting brands are transitioning to focus on MMA as a product category for their activation efforts by partnering up with fighters providing characters and energy while bringing in large fan bases. For 1xBet, this partnership continues its development of relevance through sports-driven narratives versus conventional media advertising methods.
