6 Best Sportsbook Software Providers

6 Best Sportsbook Software Providers

After getting all the necessary insights on how to launch your sportsbook, TheGamblest has prepared another useful content related to sports betting business. As an operator, you will learn about the most popular sportsbook platform suppliers in this article.

As a result, numerous sportsbook companies are seeking leading and most credible sportsbook software providers to keep pace with the industry’s advancement.

Nonetheless, selecting the right sportsbook provider can be a challenging task, given the scope of accessible variants, and the fact that not all B2Bs deliver the same level of quality. Let’s delve into some key factors that you should take into account when selecting a sportsbook provider to ensure a smooth and successful development of your business. But first let’s figure out what a sportsbook software provider is and how it can help operators.

What is a sportsbook software provider?

In essence, a sportsbook provider suggests operators a virtual solution or platform that enables its users to access a broad array of entertainment content and sports events in a single location. Through this platform, users can access odds, make bets on their preferred events, and have the opportunity to earn prizes.

In simple terms, a sportsbook software provider is a firm or organization that specializes in creating and providing cutting-edge and immersive sportsbook software to operators, giving them access to interact directly with customers. Having a good software operator may bring a complete and straightforward platform for betting enthusiasts.

What do sportsbook software suppliers provide?

The software sportsbook supplier suggests a complete diapason of platform solutions that cater to operators’ needs. Utilizing immersive technological solutions, they can deliver a ready-made sportsbook or customize one according to your specific requirements. This personalized solution is adaptable to various jurisdictions, ensuring a strong, user-friendly and data-based option to increase profit and foster business growth.

B2B providers also come with other key features like Odds and Betting Data Management, User Experience, Payment Processing, Risk Management, Powerful Security, and Back-Office Tools.

Best sportsbook software providers in the market

Nowadays, the industry is overflowing with prominent suppliers, known for offering highly sought-after gaming content. With different options to opt from, determining which company to collaborate with can be a daunting task. To assist operators in making an informed decision, we have curated a list of the finest Sportsbook Software providers. These companies have earned a strong name in the iGaming world through their exceptional services and devotion to bringing top services.

NOTE. You can find more sportsbook software provider options in our dedicated B2B Directory

1. Kambi

Kambi is the dominating supplier of sought-after technology and services designed specifically for the international gaming and wagering market. Trusted by over 40 operators spread across many countries, Kambi not only offers top-tier wagering practices but also fosters partner advancement and individuality through its data based platform and adaptable tech.


By harnessing Kambi’s huge diapason of tools, operators gain full control over frontend and odds. This unique capability has earned Kambi a remarkable reputation for propelling visionary sportsbooks to remarkable success worldwide.

Kambi’s comprehensive solutions cover a broad spectrum, including compliance provision and risk management. All these offerings are built upon an intricate, proprietary software platform, guaranteeing seamless and efficient delivery to its valued clientele.

2. BtoBet

A prominent member of the Neogames group, stands as a top B2B supplier of sports betting software. Devoted to delivering excellence, it is dedicated to equipping its companions with top-notch tech solutions, thereby empowering them to bring to the table engaging user practices within regulated markets.


With four strategically located offices and a workforce of more than 150 talented individuals, BtoBet is well-established to serve its companions around the world. Currently, the company works in over 45 markets, demonstrating its widespread reach and influence within the industry.

BtoBet’s core mission revolves around providing world-class services to iGaming operators, ensuring they have access to high-quality technological advancements. By doing so, BtoBet aims to enable its companions to deliver captivating user experience, while adhering to the rules governing the markets they operate in.

3. SportingTech

Sportingtech stands out as a premier provider of gaming platforms, excelling in the realms of both casino and sportsbook offerings. Their specialty lies in delivering cutting-edge sports wagering software that encompasses an extensive array of options, featuring a staggering collection of over 100 sports available in more than 1300 locations. Alongside this impressive sports portfolio, they take pride in presenting a diverse selection of essential casino content, comprising an astounding assortment of over 9500 different titles.


Not limiting themselves to traditional offerings, Sportingtech also boasts a range of virtual sports alternatives and continuously expanding eSports options, catering to the ever-evolving preferences of their users. In addition, the platform facilitates a wide range of convenient payment methods, ensuring seamless transactions for players.

Sportingtech’s commitment to adaptability is evident through their seamless integration with numerous third-party services, tailored to meet the unique needs of their partners. This approach further solidifies their position as a reliable and collaborative gaming platform provider.

4. Genius Sports

A leading supplier of gambling technology with an aim at sports and online betting is Genius Sports. This business, which has a storied history spanning more than two decades and operates in several different jurisdictions, has made a name for itself as a powerful force in the sector.

genius sports


Their background lies in bringing a sought-after sportsbook solution, granting users precise control over all crucial variables. By offering an adaptable sportsbook system, they facilitate seamless integration of data from both in-house and third-party oddsmaking firms.

Genius Sports also provides cutting-edge platforms and technology tailored to empower sports leagues. Their offerings encompass league management tools, broadcasting capabilities, and media software, enabling leagues to efficiently organize and showcase their events. The company’s success is evident through its partnerships, having served more than 400 organizations in over 150 countries, bringing sports tech offerings to meet their unique needs.

5. Gaming Innovation Group (GIG)

GIG, a renowned player in the iGaming platform and sportsbook supplier domain, specializes in delivering cutting-edge solutions to its partners and their customers. Their primary focus revolves around supporting operators to expand their iGaming and sports betting ventures globally, with an unwavering commitment to innovation and tailoring services to cater to localized customer practices and personalized user journeys. This company holds the status of an authorized market specialist, facilitating compliant entry into over 35 authorized locations.


At the core of their prowess lies a powerful iGaming platform designed for scalability, openness, and user-centricity. It seamlessly integrates with partners’ existing technologies and preferred third-party services, offering a bespoke user experience through a suite of marketing tools, real-time data, and an intuitive rules engine. An exciting aspect is that partners can create their own automated bespoke rules without the need for coding knowledge.

Emphasizing flexibility and customer experience, their omnichannel solution empowers partners to enhance players’ interactions with the platform, giving them the freedom to decide when, where, and how they engage. With features like a unified point of registration, a shared wallet, and a loyalty system spanning both retail and online casinos, GIG ensures a cohesive and consistent brand experience throughout the digital site.

6. Betradar

With an excellent collection of betting methods spanning more than 50 different sports types, Betradar is one of the top bookmakers on a global level. As one of the tier-one suppliers for the wagering industry, Betradar caters to the demands of over 900 clients across 120+ locations, providing them with a comprehensive scope of offerings.


From top-notch sportsbook solutions to bolstering their product portfolios, Betradar equips its customers with all the essential tools they need to thrive in the betting arena.

As the dominant B2B turnkey platform worldwide, Betradar has set certain mandatory standards for its operators. Leveraging an extensive portfolio of solutions, the company effectively addresses the primary needs and preferences of the international sports wagering market.

Key features to look for in a sportsbook software provider

Regardless of whether you’re a novice or a seasoned operator in the field, choosing a sportsbook software provider requires careful study and analysis of numerous factors. We have separated key points to look for in a provider, which are crucial for starting operators and their success in the industry:

  • Sports and Betting Odds – Reputable bookmakers ensure a diverse selection of sports, catering to the preferences of numerous bettors and providing ample opportunities to find sports and events that suit their individual tastes. In addition to popular soccer and basketball leagues, leading wagering platforms also present a plethora of other engaging games encompassing baseball, rugby, horse racing, even MMA, wrestling, tennis, and many more.
  • Licensing and Jurisdiction – To ensure a trustworthy sportsbook supplier, it’s advisable to verify their licensing and regulatory status. If you want to provide sports betting services legally, you must acquire your license and partner with licensed providers, that encompasses the regions where you intend to offer your products. This is the first green flag in the iGaming industry, and marks that the operator is reliable and fair. To read more about gambling licenses and the applying procedure, check out our latest article.
  • Bookmaker Bonuses – Similar to online casinos, online Sportsbook websites entice new users with various bonuses, just like welcome bonuses offering free credits, match bonuses, profit boosts and much more. These offers may appear highly attractive to new players, and choosing a B2B company which includes an abundant bonus engine will definitely be beneficial for the sportsbook.
  • Customer Support – Swift and comprehensive support, which is available 24/7 via various sources like phone, email, or live chat is an essential service.
  • Security – Given the abundance of online bookmakers, ensuring the validity of the provider is of paramount importance. Some platforms may not prioritize security or may offer mediocre odds. Therefore, it is crucial to opt for an authorized B2B to guarantee a safe and trustworthy wagering experience. Also prioritize user safety, privacy, and software security. Choose providers that integrate robust risk management systems to safeguard customers and their information.
  • Enhanced Payment Support – When expanding your business internationally, managing payments can be challenging. Therefore, we recommend selecting a sportsbook solution provider that offers a comprehensive payment system. Look for one that includes trending and secure payment gateways, robust finance risk management tools, support for multiple currencies, and other essential features. Having such a payment gateway in place will streamline your operations and enable seamless transactions on a global scale. Take a glance at our latest article about best casino payment solutions


What are the main red flags to consider while choosing a sportsbook provider?

During the process of choosing a sports betting software supplying company, it’s crucial to be vigilant for certain red flags. These signs encompass a lack of licensing and regulation, subpar user assistance, delays or unreliability in payments, and a track record of engaging in fraudulent activities. It’s advisable to steer clear of providers that display any of these indicators.

Why is betting software essential?

Betting software serves as the foundation of an all-encompassing sports betting service for bookmakers. Without a doubt, nearly every sports wagering website depends on some form of betting software, be it for the bookmaker interface, calculating betting odds, or providing Live In-Play data, which may also feature live streaming integration.

Which sportsbook software B2B is the best?

There isn’t a clear-cut answer concerning the best wagering software providers because the market is continuously changing to satisfy the preferences and interests of bettors. However, GIG and Kambi are often regarded as top players in bringing a user-centric website navigation and accurate betting odds. On the other hand, Betradar stands out as a market leader in supplying live data. It’s important to note that the industry’s dynamics are subject to change as user preferences and demands continue to shift.


Choosing the right sportsbook software provider is of utmost importance when setting up your casino, as these providers serve as the foundation for the operator’s success. The iGaming industry has experienced remarkable increase, leading to the emergence of few renowned brands that cater to the diverse requirements of top operators. While we have discussed the key factors to consider when selecting a software provider, reaching a final decision remains challenging due to the multitude of factors that demand evaluation.