Comtrade Gaming has announced a strategic partnership with 7bet to support the operator’s continued growth across Northern and Eastern Europe.
Under the agreement, 7bet will deploy Comtrade Gaming’s advanced igaming platform to launch operations in Latvia and Estonia, as well as enter the newly regulated Finnish market upon its opening.
The partnership marks a significant milestone for both companies, combining 7bet’s strong regional presence with Comtrade Gaming’s proven platform capabilities, designed to deliver flexibility, compliance, and high-performance player experiences.
Steven Valentine, chief commercial officer at Comtrade Gaming, commented:
We are delighted to partner with 7bet at such an exciting stage of their growth journey. This agreement reflects the strength and scalability of our igaming platform, particularly in regulated and soon-to-regulate markets such as Finland. Supporting 7bet’s expansion across Latvia, Estonia, and Finland, highlights our ability to deliver seamless multi-market solutions for established operators who want to expand. We look forward to a long and successful collaboration.
Justinas Sliazas, CEO of 7bet, added:
Partnering with Comtrade Gaming is a key step in our strategy to expand and strengthen our presence across regulated European markets. Their technology provides the flexibility and reliability we need to scale efficiently while maintaining a high-quality player experience. We are particularly excited about the opportunities in Finland and confident that this partnership positions us strongly for future growth.
Comtrade Gaming stated that the collaboration underscores its continued momentum in regulated markets and reinforces its position as a trusted partner for ambitious operators seeking scalable, compliant, and future-ready igaming solutions.
