888Africa, a joint-venture of 888Holdings, has successfully completed the procurement of the renowned BetLion.
With its headquarters situated in Nairobi, Kenya, BetLion has held licenses in both its home market and Zambia since 2019. Notably, it recently extended its operations to include the Democratic Republic of Congo.
Christopher Coyne, the CEO of 888Africa mentioned:
This procurement marks a significant milestone in our mission to deliver unparalleled wagering and gaming practices to users in Africa. The exceptional talent and cutting–edge tech present at BetLion align with our development model and aspirations, fortifying our products as we strive to establish dominant positions in African markets. Collaborating with our new partners excites us, and we eagerly anticipate presenting fresh audiences to our brands, fostering greater connections within the continent’s gaming community.
BetLion MD, Robert Chirchir remarked:
888Africa is a venture driven by grand aspirations within the continent. Our enthusiastic participation in its dynamic development voyage brings us immense joy as we extend our support via our cutting–edge front–end software and platform, along with well–established licenses spanning the region. The prospect of deepening our collaboration with the team fills us with anticipation, and we remain committed to thrilling audiences with the exceptional joint offerings we have in store.
In its pursuit of development in the African market, 888 has been actively implementing its enlargement strategy since the release of 888Africa in March of the last year. The joint venture is under the leadership of Christopher Coyne, the former Chief Marketing Officer of The Stars Group, who now serves as the Chief Execuitve of 888Africa.
