Acquire.bet has strategically teamed up with E2 to bring sports betting and iGaming monetization solutions to the North American market, including the regulated Canadian market.
Per the deal, Acquire.bet would hold the exclusive rights in the region to collaborate with E2’s technology. It would combine E2’s deep-linking, sports data, and content tools with Acquire.bet’s monetization and operator integration expertise. Through this alliance, the partners seek to facilitate publishers and media groups in the compliant monetization of the sports fans’ betting and iGaming activities.
E2s platform provides sportsbook-oriented deep links specific to the region, betting widgets, live scoreboards, branded sports hubs with tips and pre-match analysis, as well as free-to-play games that are hosted within a publisher’s environment. The tools are designed to be highly compatible with editorial and sports coverage, thus allowing betting and iGaming elements to be placed alongside the existing content.
Acquire.bet will be responsible for commercial monetization and operator relationships. This means they will help publishers link up with regulated sportsbook and iGaming operators while also continuously optimizing the performance through their acquisition and analytics systems.
The companies have indicated that their joint value proposition is aimed at providing media brands with a scalable way of monetizing the sports audience as the competition in regulated markets heats up.
The flagship output of the partnership collaboration is going to be a ready World Cup Hub. This is essentially a tool created to leverage the growing North American betting on the tournament scheduled for the summer. Features of the hub will include CMS integration, a constant refresh of match and betting content, and built-in monetization tools all wrapped up in one package.
Allan Petrilli, Managing Director at Acquire.bet, said:
This partnership is a natural next step in how we support publishers and media companies operating in North America’s regulated environment. E2 brings proven technology that enhances how sports content connects to betting opportunities, and Acquire.bet brings the monetization, operator relationships and market expertise needed to turn that engagement into sustainable revenue. Together, we’re strengthening the toolkit available to publishers looking to compete effectively in an extremely crowded market.
Nigel Frith, Director of Strategy at E2, added:
Acquire.bet has built a strong reputation as a leader in sports betting and iGaming monetization across North America. By partnering exclusively with them in the region, we’re ensuring our technology is deployed alongside a team that understands both the regulatory complexity and the commercial realities publishers face. This collaboration allows us to bring our SaaS solutions to market in a way that delivers real value for media partners and operators alike.
