The Esports World Cup Foundation (EWCF) and adidas, the world’s leading sports brands, have announced a ground-breaking partnership that will unite the worlds of athletics and digital competition.
As an Official Sponsor of the Esports World Cup, adidas will provide eSports athletes with exclusive gear to support their pursuit of victory.
In anticipation of the eSports World Cup, Adidas will provide all athletes with premium equipment. The partnership also extends to event staff, with the EWC team, ushers and access control staff wearing co-branded Adidas apparel.
Mohammed Al Nimer, Chief Sales Officer of the Esports World Cup Foundation, said:
The Esports World Cup is proud to partner with adidas, a brand that embodies the spirit of competition and innovation. This partnership allows adidas to connect with passionate and loyal fans, providing a unique opportunity to engage with the rapidly growing esports community. We look forward to co-creating innovative experiences that excite fans and improve the esports landscape.
Bilal Fares, Senior Vice President and General Manager for the Middle East, North Africa, Ukraine and Central Asia. and Caucasus, Adidas said:
Building on the success of our partnership with Gamers8, Adidas is thrilled to join forces with Esports World Cup, a global leader in esports and gaming. Our return to Riyadh underscores our commitment to this vibrant community. This collaboration highlights Adidas’ dedication to the Kingdom’s growing gaming scene and our ongoing exploration of sports and entertainment.
Starting July 3, the Esports World Cup will transform Riyadh into the epicenter of eSports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete in 22 gaming championships for a share of more than $60 million in life-changing prize money—the largest prize pool in esports history. The Esports World Cup will also feature festival events over the course of eight weeks, including numerous gaming events, community tournaments, pop culture celebrations, international experiences and more.
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