Altenar, a leading sports betting and iGaming software provider, has teamed up with The Watchers, a community chat platform, to introduce social betting and enhance player engagement.
This partnership allows Altenar to create a betting community where players can share tips, compare strategies, and celebrate wins, adding a social layer to the gambling experience while boosting retention.
Through external integration, a dedicated chat channel is created for each sportsbook event, where authenticated users can interact in real-time. Influencers can also leverage this feature to drive traffic by sharing bets and insights, with players able to replicate bets instantly with a single click.
Players can create avatars, share bets, and interact within the chat, while operators benefit from an external back-office tool that enables moderation and natural language recognition to filter inappropriate content.
Beyond fostering brand loyalty, this social integration is expected to drive higher turnover as user-generated bet prompts encourage greater participation and engagement.
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