
Altenar, a leading sports betting and iGaming software provider, has launched an upgraded version of its popular Bet Builder, specifically tailored for the Italian market.
With Bet Builder functionality gaining global traction, Altenar’s latest innovation ensures compliance with Italy’s regulatory framework while helping operators enhance their offerings and engage users effectively.
The updated Bet Builder allows bettors to combine multiple markets within a single event, with independent selections. This flexibility enables users to create personalized wagers with boosted odds, increasing the potential for higher payouts.
Primarily favored in football, Altenar’s Bet Builder covers markets such as match result, correct score, total goals, corners, cards, and player props. This customization enriches the betting experience and enhances user retention.
Beyond football, Altenar plans to introduce Bet Builder for major US sports, including NBA basketball, NFL football, NHL hockey, and MLB baseball.
To ensure top-tier performance, Altenar integrates premium data feeds for expanded market options and faster odds updates. Additionally, its advanced trading support and risk management systems monitor Bet Builders closely, protecting operators from risks associated with high-payout bets.
Francesco Papallo, Regional Director for Italy at Altenar, said:
Altenar has developed the Bet Builder feature for several years, and it is used in many countries. However, it was our goal to also offer it to our Italian operators who, thanks to this product, can ensure player retention.
This product demonstrates how Altenar is a high-level technological partner that can guarantee long-lasting partnerships and constant growth in various aspects.