Altenar launches upgraded racing vertical with standalone lobby


Yana Mardiyan
  • 1 min read
Altenar launches upgraded racing vertical with standalone lobby

Altenar, a leading sportsbook and iGaming software provider, has streamlined its horse and greyhound offering by creating a single lobby with a series of new widgets.

The revamped racing lobby is designed to deliver an intuitive and seamless user experience, enabling players to effortlessly filter and discover upcoming and popular races.

The latest upgrade follows the successful launch of Altenar’s eSports lobby in September, reinforcing the supplier’s commitment to innovation and its ability to anticipate the evolving needs of its global client base.

With the addition of this enhanced racing lobby, Altenar continues to solidify its reputation as a forward-thinking partner, delivering tailored solutions that drive growth and engagement for operators worldwide.

Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager, said:

This latest upgrade to our solution follows a summer of significant product enhancements that position our technology as a real pioneer in the sports betting space. The racing lobby offers easier navigation for players, meaning they can find the races they are looking for with greater ease, ultimately boosting retention for our partners.

To learn more about how all these products can help your brand grow, head to Stand 5L18 at ICE Barcelona or book a meeting with the Altenar team.

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Yana Mardiyan Head of Content

Yana is the Head of Content at TheGamblest, she entered the iGaming industry in 2023 producing high-level content for operators worldwide. Yana\'s goal is to create winning content for TheGamblest, which will be a ticket to capturing the attention of new audiences and continually strengthening a positive brand impression.

Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients.

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