Aston Villa FC and Betano announce a new partnership


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Aston Villa FC and Betano announce a new partnership

Aston Villa Football Club and Kaizen Gaming, the renowned global GameTech operator, joyfully unveil a fresh, enduring alliance.

This partnership will witness Betano, Kaizen Gaming’s premier brand, stepping in as the Club’s principal and front-of-shirt sponsor.

Following Betano’s successful entry into the UK market alongside BVGroup, the agreement spanning two years will showcase the Betano logo prominently on Aston Villa’s men’s team jerseys starting from the 2024-25 season. This collaboration swiftly follows Betano’s recent sponsorships of UEFA EURO 2024 and CONMEBOL Copa America 2024.

Chris Heck, President of Business Operations at Aston Villa, expressed his enthusiasm:

We warmly welcome Betano as Aston Villa’s new principal partner. Their commitment to innovation, customer satisfaction, and responsible gaming resonates deeply with our club’s core values. Aston Villa and Betano both strive for excellence, and we anticipate achieving remarkable success together, both on and off the field. This partnership marks an exciting new chapter for both organizations.

George Daskalakis, Co-Founder and CEO of Kaizen Gaming, highlighted Aston Villa’s rich history and passionate fanbase:

Aston Villa fans have every reason to be proud of their club’s illustrious 150-year legacy. Their fervor, matched by outstanding players and management, propels the club toward glory, making The Villans one of the most formidable teams in global football today. Aston Villa’s remarkable achievements in the Premier League and return to European football resonate with Betano’s own growth and ongoing successes.

Betano’s sponsorship will complement Aston Villa’s positive community impact, as the brand consistently contributes to local societies through joint Corporate Responsibility initiatives. These initiatives, tailored to each market, promote inclusion, enhance healthcare, and raise awareness of important social issues.


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