Best Virtual Sports Betting Solution Providers in 2026: Top 15 Compared


Milena Yeghiazaryan
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  • 21 min read
Best Virtual Sports Betting Solution Providers in 2026: Top 15 Compared

Virtual sports betting solutions make it possible for sportsbooks to offer simulated sports events regardless of the sports calendar. Based on the solution, the results can be obtained via random number generators (RNGs), simulation models and other automated processes.

These solutions give operators the chance to offer wagering options between live sporting events and add to their portfolio through the online, mobile and retail channels.

This guide compares 15 providers of virtual sports betting solutions in 2026. Each profile contains the details of the provider’s games, integration capabilities, licensing provisions, strengths and weaknesses, allowing operators to analyze possible partners.

What is a virtual sports betting solution provider?

Virtual sports betting solution providers supply operators with all the simulated events, odds, betting markets and results engine that they need to run virtual sports as well as an integration layer that enables connecting the solution with an operator platform.

Usually, content is provided in the form of 3D or CGI games through an API, Remote Game Server (RGS), off-the-shelf solution or aggregator. The events are usually generated using computer graphics, algorithms and randomized outcomes that allow players to bet without waiting for real-world matches. Some providers also provide terminals and broadcast channels for retail betting locations.

Virtual sports differ from eSports betting, in which the results depend on human players. In virtual sports, there are no human competitors: the result is generated by the provider’s system engine.

How virtual sports betting solutions work?

Virtual sports betting solutions run a repeating cycle. The software schedules a simulated event, publishes odds and markets, accepts bets, generates the results and settles every bet automatically.

The results may be determined by the certified RNG or simulation engines, the same kind of engine that is used in online casino games. Still, the outcome determination varies by product and that certification must be verified individually.

There is no single universal method, but the following steps are common of the typical model of virtual sports betting solutions:

  1. Scheduling: The system follows a strict timetable for the creation of a new event, which may take anything from just a couple of minutes to a few minutes.
  2. Pricing: The odds and available markets exist as a result of statistical modeling created by the software.
  3. Betting: Players place bets within the betting time limit before the actual start of the event.
  4. Outcome determination: The random number generator (RNG) decides the outcome.
  5. Visualization: The result is presented through computer-generated animation or video.
  6. Settlement: The process is completed automatically and the cycle starts again.

15 best virtual sports betting solution providers in 2026

  • Kiron Interactive

    Kiron Interactive

    Founded in 2001

    Virtual game variety
    • Football
    • Horse Racing
    • Greyhounds
    Licenses
    • Greece
  • Inspired Entertainment

    Inspired Entertainment

    Founded in 2002

    Virtual game variety
    • Football
    • Basketball
    • Horse Racing
    • Greyhounds
    • Cricket
    • V-Play games
    Licenses
    • UKGC
    • Italy
    • Greece
  • GoldenRace

    GoldenRace

    Founded in 2006

    Virtual game variety
    • Football
    • MMA
    • Horse and Greyhound Racing
    • Basketball
    • Tennis
    Licenses
    • MGA
    • UKGC
    • Spain
    • Italy
  • Sportradar

    Sportradar

    Founded in 2001

    Virtual game variety
    • Football
    • Basketball
    • Tennis
    • Baseball
    • Cricket
    • Horse and Dog Racing
    Licenses
    • MGA
  • Vermantia

    Vermantia

    Founded in 2007

    Virtual game variety
    • Football
    • greyhound and horse racing
    • cycling
    • motor racing
    • table tennis
    Licenses
    • ONJN
  • BETBY

    BETBY

    Founded in 2018

    Virtual game variety
    • Soccer
    • Basketball
    • Greyhound racing
    • Tennis
    • Dog Racing
    • Cricket
    Licenses
    • MGA
  • BetConstruct

    BetConstruct

    Founded in 2003

    Virtual game variety
    • Football
    • greyhound and horse racing
    • cycling
    Licenses
    • UKGC
    • MGA
  • Pragmatic Play

    Pragmatic Play

    Founded in 2015

    Virtual game variety
    • Football
    • Horse Racing
    • Greyhounds
    • Penalty Shootout
    Licenses
    • MGA
    • UKGC
    • ONJN
    • Gibraltar
    • Curacao
    • Bahamas
  • Playtech

    Playtech

    Founded in 1999

    Virtual game variety
    • Football
    • horse racing
    • greyhounds
    • basketball
    • tennis
    Licenses
    • UKGC
    • GCGRA
  • LEAP Gaming

    LEAP Gaming

    Founded in 2014

    Virtual game variety
    • Football
    • Horse and Greyhound Racing
    • Tennis
    • Speedway
    • Trotting
    Licenses
    • UKGC
  • Digitain

    Digitain

    Founded in 1999

    Virtual game variety
    • Football
    • European Cup
    • horse racing
    • greyhound racing
    Licenses
    • UKGC
  • Global Bet

    Global Bet

    Founded in 2004

    Virtual game variety
    • Football
    • Basketball
    • Tennis
    • Boxing
    • Horse Racing
    • Greyhound Racing
    • Athletics
    • Camel Racing
    Licenses
    • UKGC
    • Isle of Man
  • 1x2 Network

    1x2 Network

    Founded in 2002

    Virtual game variety
    • Football
    • Horses
    • Greyhounds
    • Tennis
    • arcade-style virtual sports
    Licenses
    • UKGC
    • MGA
  • IMG Arena

    IMG Arena

    Founded in 2012

    Virtual game variety
    • Tennis
    • football
    • cycling
    • horse racing
    • speedway
    • greyhounds
    • golf
    Licenses
    • UKGC
    • WSGC
  • NSoft

    NSoft

    Founded in 2008

    Virtual game variety
    • Football
    • horse racing
    • two greyhound games
    • speedway
    • drag races
    • tennis basketbal

How we do the ranking?

We ranked each provider using publicly available information about its products and based on six key criterias, which are virtual sports portfolio, technology and integration capabilities, betting features and customization, performance and user experience, licensing and market coverage, commercial flexibility and operational support.

1. Kiron Interactive – Global reach

kiron interactive landing pagepng

Kiron is broadly adopted in the African, Latin American, and Asian regions because of its technology that is highly portable and a simple way to access. The game library is distributed across digital and retail betting channels.

Its BetMan RGS has been integrated by platforms and operators; in Colombia, Kiron was reported as the first virtual sports supplier to go live in the regulated market, with Betplay.

Virtual sports portfolio: Covers football, horse racing, greyhounds, motor racing, basketball, table tennis, racing roulette and number games. Named products include FashionTV Nations League and UpNdown virtual golf.

Licensing and market coverage: Licensed by HGC, UKGC, MGA, MINCETUR, SPA, GGB. It was reported as the first virtual supplier in Spain’s regulated online market (Wanabet) and in Colombia (Betplay), and has grown in South Africa and Sweden.

Technology and integration: BetMan, a proprietary omnichannel remote game server billed as turnkey and plug-and-play. BetMan Online can be fully managed and hosted for operators and integrates with player wallets. Integrations include SBTech, Digitain, BetConstruct, EveryMatrix, Betgenius, Delasport and Mediatech.

Channels: Retail, online and mobile, plus satellite channels with Vermantia. Retail distribution includes Sisal in Italy.

Commercial model: Not stated.

Strength: Accessibility and global reach.
Weakness: Graphics are less advanced compared to premium providers.

2. Inspired Entertainment – Retail and premium virtual sports

inspired entertainment landing page

Inspired Entertainment is certainly a leader when it comes to setting the standard for top-quality virtual sports, especially in the retail market. These games offer a sports level experience similar to a broadcast and the animations feature incredibly detailed graphics, the commentary and match flow are performed so smoothly that they are able to engage the viewers even after a while.

Operators who back these brands enjoy the brand recognition and a strong performance record, particularly in regulated European markets. That being said, two major drawbacks of these brands which might even make the biggest platforms reluctant and smaller ones simply not consider them at all, are their high price and their need for a larger infrastructure.

Virtual sports portfolio: Football, basketball, horse racing, greyhounds, cricket and V-Play titles. Named products include Rush Football 2, Rush Football Matchday, Matchday Ultra, Penalties, Marble Racing, virtual Kentucky Derby races and the Home Run Shootout baseball game.

Licensing and market coverage: Approvals listed: UKGC, ADM, HGC.

Technology and integration: Exclusive virtual sports partner of Kambi (2024); integrated with Altenar (March 2025); also distributed through BetConstruct’s managed Virtuals Connect platform. Retail events are streamed to venues, which removes the need for in-venue graphics PCs. API documentation is not stated.

Channels: Online, mobile and 32,000+ retail.

Commercial model: Not stated in the materials reviewed.

Strength: Premium realism and retail dominance.
Weakness: Higher cost compared to competitors.

3. GoldenRace – High-frequency betting

goldenrace landing page

GoldenRace mainly concentrates on virtual sports that are fast-paced, have short event durations and hence, are perfect for attracting the audience and increasing the betting volume. Its virtual football and other products feature frequent event cycles designed to maintain a continuous betting schedule.

Virtual sports portfolio: Football, MMA, horse and greyhound racing, basketball and tennis. Named products include Virtual Football League, Real Fighting (MMA).

Licensing and market coverage: Licenses listed by HGC, ONJN, MGA, UKGC. Supplies content only ISO certification and ACDV certification in Colombia. Markets include Africa, Latin America, Greece, Austria and the US via SCCG Management.

Technology and integration: A single API combines virtual sports with Spinmatic slots and HollywoodTV live games, with a unified back office and 24/7 support. Content is available through aggregators and platforms including Iforium Gameflex, Sportingtech Pulse and EveryMatrix.

Channels: Online, mobile and retail. Its directory profile cites 40,000+ shops and 300+ websites. Golden Box can show up to 12 virtual games across three screens, and it offers self-service betting terminals.

Commercial model: Not stated.

Strength: High engagement and fast cycles.
Weakness: Limited premium realism.

4. Sportradar – Data-driven sportsbooks

sportradar landning page

Sportradar offers virtual sports alongside its broader sports betting data and technology services. They leverage their vast sports data library to create very compelling virtual sports. Its products incorporate sports data and simulation technology. The pricing models can vary depending on the product.

This company is an excellent match for major operators who are seeking scalability, automation, and sophisticated trading tools in addition to mere visual attractiveness.

Virtual sports portfolio: Football, basketball, tennis, baseball, cricket, horse and dog racing. Sim-Play sports (tennis, ATP Legends, cricket, baseball) add simulated action with real in-play betting.

Licensing and market coverage: MGA. Sportradar says its solutions support distribution across all geographies and channels.

Technology and integration: Integration through Unified Odds Feed and a Remote Game Server (RGS) with wallet integration.

Channels: Online sportsbook integration.

Commercial model: Not stated; access is sales-led.

Strength: Data and automation.
Weakness: Less visually immersive than premium-focused providers.

5. Vermantia – Omnichannel delivery

vermantia landing page

Besides having the deep knowledge of online virtual sports distribution, one of the biggest attributes of Vermantia is that it still supports retail and broadcast channels. Therefore, if you are an operator who is doubling your business model or going into different distribution channels, Vermantia is really a very good choice.

Virtual sports portfolio: Football, greyhound and horse racing, cycling, motor racing and table tennis. Named products include Virtual Football League, Virtual Baseball, Virtual Horse Racing Roulette and virtual racing built on real greyhound footage with Kiron.

Licensing and market coverage: The first virtual sports supplier approved by Romania’s ONJN. Reported deals include Eurobet and Hub Game in Italy, Eurofootball in Bulgaria, and Intralot’s Lotteria Mineira in Brazil. A trade feature says its partners hold over 50% market share in Greece and Italy.

Technology and integration: Vermantia CONNECT is a multi-vendor, multi-content aggregator platform with a single API, a universal scheduler and reporting, designed to integrate with any bet acceptance system.

Channels: Retail, online, mobile and broadcast.

Commercial model: Not stated, requires a quotation.

Strength: Omnichannel capability.
Weakness: Lower brand recognition compared to top-tier competitors.

6. BETBY – All-in-one sportsbook

betby landing page

BETBY integrates virtual sports with a full-fledged sportsbook platform, offering operators a unified system for trading, risk management, and content delivery. Their virtual sports are growing very fast and are well connected to the main platform.

So, this is especially appealing to those operators who wish to reduce the complexity of their technology.

Virtual sports portfolio: Soccer, basketball, greyhound racing, tennis, dog racing and cricket. Betby Games was reported at 22 titles, 80+ tournaments and 8,000+ betting markets, including eBoxing, eVolleyball and eKabaddi. An earlier report cited 5,000+ simulated soccer games a day.

Licensing and market coverage: Licensed by MGA. Reported markets include Eastern Europe (Pokerdom) and Asia, where it has targeted content such as eKabaddi.

Technology and integration: Integrated with the BETBY sportsbook platform.

Channels: Online sportsbook. Retail and terminal delivery are not stated in the materials reviewed.

Commercial model: Not stated, requires a quotation.

Strength: Integrated solution.
Weakness: Virtual offering is newer than legacy providers.

7. BetConstruct – Virtuals inside a full platform

betconstruct landing page

A technology and services provider for online and land-based gaming, with sportsbook, casino, poker and data products run on its Spring platform.

Virtual sports portfolio: Eight in-house games at the time of its licensing: Virtual Football Pro, Virtual Football League, Virtual Football Penalty Kicks, Horse Racing, Greyhound Racing, Virtual Bicycle, Marble Racing and Virtual Drag Racing. It also distributes third-party content from Inspired, Kiron and Global Bet.

Licensing and market coverage: Licnesed by UKGC combined remote operating licence for virtual sports and an MGA Type 1 licence for its self-developed virtual games, both reported in 2020.

Technology and integration: Delivered as white label, turnkey or API, with Spring back-office tools. Inspired’s content is distributed through its Virtuals Connect managed turnkey platform.

Channels: Online and land-based. Retail delivery details for virtuals are not stated in the materials reviewed.

Commercial model: Not stated in the materials reviewed.

Strength: One vendor for sportsbook, casino and virtuals, with several content sources.
Weakness: The in-house game count in coverage is narrower than dedicated studios.

8. Pragmatic Play – Cross-selling with casino ecosystem

pragmatic play landing page

With the help of its influential distribution channels, Pragmatic Play places virtual sports in close proximity to casino and live dealer games. This presents to operators a fairly good chance of cross-selling as they are running within the same provider ecosystem.

Although virtual sports is not the main field of specialization of Pragmatic Play, its involvement and ease of integration are commercially attractive factors.

Virtual sports portfolio: Football, horse racing and greyhounds in the original listing. Named games include Penalty Shootout and Penalty Shootout Live! (a new match every three minutes), Horse Racing, Greyhound Racing, Fantastic League, Force 1 and Darts (a match every two minutes, outcomes by RNG). Number of games is not stated.

Licensing and market coverage: Licensed by MGA, UKGC, ONJN, Gibraltar, Curacao, Bahamas. Virtual sports deals reported in Argentina (Santa Fe), Paraguay, Brazil, Colombia and with Spain’s DAZN Bet.

Technology and integration: Games use a real-time physics engine and are delivered inside multi-vertical integrations. Operators can adjust RTP and stake limits, localise language and currency, and add custom branding (per its Darts release). API documentation is not stated.

Channels: Online and mobile. Retail delivery is not stated in the materials reviewed.

Commercial model: Not stated; virtual sports are often sold as part of multi-product packages.

Strength: Distribution and ecosystem.
Weakness: Not a dedicated virtual sports specialist.

9. Playtech – Retail terminals and casino cross-sell

playtech landing page

Playtech’s sports division, Playtech BGT Sports (PBS), supplies omnichannel sports betting solutions and launched its first proprietary virtual sports portfolio in 2020. It also appears near the top of other 2026 vendor roundups.

Virtual sports portfolio: Football, horse racing, greyhounds, basketball and tennis. Content was filmed over about a year with motion capture at studios in Leavesden, UK and uses simulation-based odds that let players study form and results.

Licensing and market coverage: Licensed by UKGC and GCGRA.

Technology and integration: Built for self-service betting terminals, with a plug-and-play media box with dual screen outputs that can go live in about four weeks. Operators can customize branding, leagues and betting schedules. PBS describes a low-cost setup and flexible integration into any platform and channel.

Channels: Retail terminals first, with online and other channels through its platform integrations.

Commercial model: PBS describes a low-cost setup but gives no figures.

Strength: Retail terminal integration and a large product ecosystem.
Weakness: Public details on online virtual sports and licences are limited.

10. LEAP Gaming – Mobile-first UX

leap gaming landing page

LEAP Gaming is committed to providing a modern and intuitive user experience, with a strong emphasis on mobile optimization. The products are designed for use across multiple platforms and also come with clean interfaces and attractive animations. This may suit operators targeting mobile-first audiences

Virtual sports portfolio: Football, horse and greyhound racing, tennis, speedway, trotting and cycling. Named products include Virtual Football Pro, Euroleague Instant Legends, NASCAR Racing, Virtual Races and Instant Virtual Games.

Licensing and market coverage: Licensed by UKGC and MGA. Premium online operators named in coverage include 888sport, Stoiximan and Betano.

Technology and integration: Single API integration, with a turnkey option for web and mobile. Available through partners including Reevo, Iforium Gameflex, NYX OGS, 1X2gaming and Vermantia CONNECT, and listed by EveryMatrix.

Channels: Retail, web and mobile; games can be deployed in retail points of sale and on self-service betting terminals through partners.

Commercial model: Not stated, needs quotation.

Strength: User experience and mobile optimization.
Weakness: Smaller portfolio compared to larger providers.

11. Digitain – Regional markets and localization

 

digitain landing page

Digitain focuses on flexibility and localization. It offers virtual sports solutions tailored to the local markets. Its major strength is the CIS regions, as well as emerging markets, where customization and pricing are primary factors.

Digitain focuses on flexibility and localization, offering virtual sports tailored to local markets. Its in-house virtuals have been reported with a new event every two minutes, more than 20,000 daily events and 150+ betting markets

Virtual sports portfolio: Virtual Football, European Cup, horse racing, greyhound racing and more. Reported at a new event every two minutes, 20,000+ daily events and 150+ betting markets.

Licensing and market coverage: A UKGC licence for real and virtual events. Kiron’s distribution deal with Digitain covered Eastern Europe and Central Asia; Digitain also positions itself in CIS and emerging markets.

Technology and integration: Flexible APIs. Its virtual sports are available to other platforms through integrations such as SoftGamings’ API.

Channels: Online, mobile and retail, per its company profile.

Commercial model: Not stated.

Strength: Localization and flexibility.
Weakness: Limited global dominance.

12. Global Bet – Retail-led

global bet landing page

Global Bet is an independent B2B virtual sports specialist led by CEO Daniel Grabher. Trade coverage has described it as the world’s largest independent virtual sports provider.

Virtual sports portfolio: Football, Basketball, Tennis, Boxing, Horse Racing, Greyhound Racing, Athletics, and Camel Racing are available with recorded races and numerical games. The Pro Series includes instant-play games and the options of watching prior matches simultaneously.

Licensing and market coverage: Licensed by UKGC, Isle of Man. Reported deals include 1960bet, Betway Africa (Nigeria, Uganda, Gambia, Ghana), Supabets in South Africa, planetwin365 in Italy (about 1,000 shops) and Parimatch.

Technology and integration: Omnichannel structure offers one registration account across online platforms and retail operations.

Channels: Retail (including satellite broadcast channels and self-service terminals such as Synot’s 1,000 locations), online and mobile.

Commercial model: Not stated in the materials reviewed.

Strength: Retail depth and a strong African and Italian footprint.
Weakness: Supplies content only, no sportsbook or trading stack.

13. 1×2 Network – Graphical virtuals

1x2 network landing page

A long-established virtual sports and casino content studio, reported as supplying content for over 20 years. Its other studios include Iron Dog.

Virtual sports portfolio: Instant horse racing, greyhound racing, trotting, velodrome, speedway and football, plus scheduled horse racing and tennis. Virtual Football Pro, built with LEAP Gaming, offered 105,000 betting options every two minutes. Number of games is not stated.

Licensing and market coverage: Licensed by UKGC and MGA. A 2026 headline reports it going live in Alberta with seven operators at market launch.

Technology and integration: Its Panorama infrastructure and API feed platform partners including GiG, Digitain, Playtech’s POP platform, NYX OGS and Iforium Gameflex. A turnkey graphical product with LEAP is responsive for mobile and desktop.

Channels: Online (desktop and mobile) and retail points of sale.

Commercial model: Not stated, requires a quotation.

Strength: Wide distribution through established platforms.
Weakness: Its graphical virtuals, such as Virtual Football Pro, were built with LEAP Gaming, so it relies on a partner’s technology for its 3D content.

14. IMG Arena – Official-rights virtual sports

img arena landing page

A London-headquartered sports betting content hub from IMG that works with 460+ sportsbook operators. Its virtual sports portfolio launched in 2012. It invested in LEAP Gaming in 2018 and acquired it in December 2022, so its games are built on LEAP’s technology; count the two as related when shortlisting.

Virtual sports portfolio: Tennis, football, cycling, horse racing, speedway, greyhounds and golf, plus a licensed NASCAR game developed by LEAP.

Licensing and market coverage: Licensed by UK Gambling Commission and Washington State Gambling Commission. Reported deployments include Golden Park in Spain via the Tecnalis Alira platform for Spain and Latin America, and Latin American expansion with Betcris.

Technology and integration: Delivered through platform partners such as Tecnalis Alira and through LEAP’s API integrations (for example REEVO’s single API).

Channels: Online and streaming; retail details are not stated in the materials reviewed.

Commercial model: Not stated in the materials reviewed.

Strength: Official league and federation rights.
Weakness: Shares technology with LEAP Gaming, and public detail on current licences and pricing is limited.

15. NSoft – Retail betting

nsoft

NSoft dedicates its simple virtual sports only to brick-and-mortar betting shops. Their products are so straightforward to install and run that they are a great fit for operators who do not prioritize visuals but instead focus on efficiency.

Virtual sports portfolio: Reported at about nine virtual sports games, including Virtual Football League, horse racing, two greyhound games, Virtual Penalty Shootout, speedway, drag races, tennis and basketball. It also offers number-based draw games.

Licensing and market coverage: A Polish retail betting licence is reported . Named clients include Fortuna, Superbet, Casa Pariurilor and Pinnacle.

Technology and integration: SEVEN platform with omnichannel integration and a turnkey option, 24/7 support, and aggregator access such as EveryMatrix.

Channels: Retail is its stated strength, including self-service betting terminals, with online and mobile also supported.

Commercial model: Setup fees, minimum monthly fees and revenue share were its billing items in a 2020 promotion that waived all three for two months. Rates are not stated.

Strength: Retail efficiency.
Weakness: Less advanced visuals.

Virtual sports betting solution providers:
Comparison table

ProviderBest forCore contentIntegration and deliveryVisual style
Kiron InteractiveEmerging marketsFootball variants, racing, table tennisBetMan RGS; aggregatorsFull HD CGI, proprietary physics engine
Inspired EntertainmentPremium retail and onlineFootball, basketball, horse racing, greyhounds, cricketOmnichannel; sportsbook integrations such as Kambi and AltenarMotion capture, broadcast-style 3D
GoldenRaceFast cyclesFootball, MMA, racing, basketball, tennisSingle API; online, mobile, retail, terminals3D animation plus pre-recorded races
Sportradar (Betradar)Data-led sportsbooksFootball, basketball, tennis, baseball, cricket, horse and dog racing; Sim-PlayUnified Feed and RGS; sales-led accessMotion capture and simulated reality
VermantiaOmnichannel and lotteriesOwn and partner games, including baseballCONNECT platformMixed: own and partner content
BETBYSportsbook plus virtualsSoccer, basketball, greyhounds, tennis, cricketIntegrated with BETBY sportsbookCustomizable front end
BetConstructOperators on a full platformFootball Pro, Football League, penalty kicks, racing, cycling, marble and drag racingWhite label, turnkey or API; Spring platformIn-house 3D
Pragmatic PlayCasino cross-sellFootball, horse racing, greyhounds, penalty shootoutFast API; casino and live dealer ecosystemHD visuals, smooth animation
PlaytechRetail terminals and casino cross-sellFootball, horse racing, greyhounds, basketball, tennisSSBT media box; flexible platform integrationMotion-capture 3D
LEAP GamingMobile UXFootball, racing, tennis, speedway, trottingAPI and turnkeyHigh-end 3D optimized for mobile
DigitainRegional localizationFootball, European Cup, horse and greyhound racingFlexible APIs; aggregator accessIn-house, localized content
Global BetRetail-led and emerging marketsFootball, basketball, tennis, boxing, racing; Pro SeriesSingle wallet omnichannel; EveryMatrix, BetConstruct, BtoBetPremium 3D; split screen with real footage
1×2 NetworkPlatform-distributed virtualsInstant racing, trotting, cycling, speedway, football, tennisPanorama API; GiG, Digitain, NYX OGS, Gameflex3D graphics
IMG ARENAOfficial-rights virtualsTennis, football, cycling, racing, speedway, greyhounds, golf, NASCARPlatform partners such as Tecnalis Alira; LEAP API integrationsLEAP-built 3D
NSoftRetailVirtual Football League, racing, penalty shootoutEasy integration; retail and onlineSimpler visuals; motion capture in penalty shootout

Types of virtual sports betting solution providers

Providers of virtual sports betting solutions can be categorized into four different classes according to their approach to the development, marketing and integration of their products. Understanding this classification can allow operators get the information about the various aspects of the contents they can find, ways of the integration of different contents and commercial arrangements.

Although the above-mentioned categories are presented separately, some suppliers are considered to be the developers of proprietary virtual sports games in addition to providing third-party contents or broader sportsbook technologies.

Specialist virtual sports studios

Specialist virtual sports betting solution providers build and sell virtual games, mostly with retail terminals and broadcast channels. These providers are best fit for operators that want content depth and strong retail support. Some established specialist virtual studios include Inspired, GoldenRace, Kiron, Global Bet, LEAP Gaming, 1×2 Network, IMG Arena

Sports data and sportsbook platform suppliers

These providers offer virtuals along with odds, trading and sportsbook software. They are best fit for operators that want one vendor for both sportsbook providers and virtuals. Some established sports data and sportsbook platform suppliers include Sportradar (Betradar), BETBY, Digitain, NSoft, BetConstruct.

Casino and gaming groups

This group of providers add virtual sports to a wider casino, live and sportsbook catalogue. They best suited to casino-led operators that want to cross-sell within one ecosystem. Some established providers are Pragmatic Play, Playtech.

Omnichannel and content aggregators

Omnichannel and content aggregators of virtual sports combine content from multiple suppliers through a single integration.. They best fit for lotteries and multi-channel operators that want many studios through one API. Vermantia is one of the most popular providers working in this technique with its product CONNECT.

Virtual sports betting software also differ by the content providers supply. It can be made as:

  • 3D or CGI simulation, with animation driven by an RNG or simulation engine.
  • Motion capture, which records real athletes to make movement more lifelike.
  • Pre-recorded real footage, used in some racing games, with the result still set by the engine.
  • AI-driven simulation, where AI opponents play out the event, as BETBY describes for Betby Games.

Virtual sports betting software vs Traditional sportsbook software

Traditional sportsbook software is built around real fixtures. Odds come from live sports events, data feeds and trading teams. Events follow the sports calendar and the results are decided in real time by the outcome of the matches and how the sports event will end. With traditional sportsbooks software operators must manage data sources, pricing and risks around events.

Virtual sports betting software removes that dependency by creating the event itself in virtual world. Each result is produced by simulation engine or RNG, built-in models price the markets and bets are set automatically. Virtual content is usually plugged into an existing sportsbook through an API, RGS or aggregator, so it adds to the sportsbook rather than replacing it.

FactorTraditional sportsbook softwareVirtual sports betting software
Event sourceReal fixtures and live data feedsSimulated events created by the provider’s engine
AvailabilityFollows the sports calendarRuns around the clock
ResultReal-world outcomeRNG or simulation
Event cycleHours or days between eventsMinutes or less
Content supplierData and odds feed providersVirtual sports studios and platforms
Typical integrationCore sportsbook platformContent plugged into the existing sportsbook through an API, RGS or aggregator

How to choose a virtual sports betting solution provider

Here are some aspects operators should consider before choosing virtual sports betting solution providers:

  • Event frequency and betting cycle: Shorter event cycles may support more frequent betting opportunities, depending on player demand.
  • Integration model: Integrations can differ fron API to tunrkey. API-based solutions offer more adaptability, turnkey platforms allow quicker deployment.
  • Profit margins: Virtual sports sometimes can have higher and more consistent profit margins compared to traditional sports betting.
  • Market alignment: Some suppliers perform better than others in certain countries and under specific regulatory frameworks.
  • Trading and risk management tools: consider the following features in your provider’s offering: margins, limit and reporting.
  • User Experience: graphics, like realism and mobile performance, are important for retention.

Operators should ask questions connected to jurisdictions where the provider is licensed in, what integrations they have, how frequently they refresh content and how they continue to provide their services after the launch during the demo.

Frequently Asked Questions

What is the difference between esports and virtual sports betting?

Esports betting is a real competitive video gaming event where human players compete in games such as League of Legends, Dota 2, Fortnite, PUBG: Battlegrounds, Counter–Strike 2. In esports betting the game results are depending only on player skills and strategies. By contrast, virtual sports betting uses computer-generated simulations of real–world sports, such as football, basketball or tennis. The game results are generated only by RNG or AI-driven simulations, not by human competitors.

Can virtual sports be integrated into an existing sportsbook?

While many suppliers allow for integrating their products into existing sportsbook platforms, methods of doing it may be different from one supplier to another. Operators should check API and iFrame availability and compatibility with their platform.

Are virtual sports betting solutions available for retail and mobile?

Some providers offer their virtual sports betting products both for online, mobile and retail delivery. Others may only specialize in particular channels. Operators should verify device compatibility, retail requirements and market availability for each product.

How much does it cost to add virtual sports to a sportsbook?

Integrating virtual sports may cost differently owing to a variety of factors. The price structure might include setup fees, license fees, monthly or yearly charges or revenue-sharing agreement. Therefore, it is better to get a detailed quotation on the integration, maintenance, support and other possible expenses connected to this process.

What should operators compare when selecting a virtual sports provider?

Operators should consider the providers’ game portfolio, range of sports events, types of integrations, the quality and reliability of technical aspect of their games, licensing and certification procedures, availability in the market, commercial aspects and support.

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Milena Yeghiazaryan Content Writer

Milena has recently entered the iGaming industry with curiosity, turning the latest industry insights into engaging and accessible content. Passionate about innovation and new opportunities, she enjoys exploring the iGaming world and sharing stories that keep readers informed and up-to-date.