BETER Live, the live betting solutions provider, has officially rebranded as ICONIC21, entering a new chapter following its separation from the BETER Group.
This strategic move allows ICONIC21 to pursue its own vision with a clearer focus, while continuing to solidify its position as a must-have provider in the fast-growing online market.
Under the ICONIC21 name, the company will operate independently, building a superstar team comprising of the brightest minds and creative talents in gaming content.
The company has already achieved incredible success by taking a customer-centric approach, responding quickly to requests and ensuring that its products and expertise are always ahead of the curve.
ICONIC21 will continue to manage all aspects of operations in-house, which in turn means it can provide its customers with a highly customisable yet efficient service, catering to their unique needs and requirements.
The company promises to take this to the next level in the coming months, with a more personalized service, faster delivery of new features, and a greater focus on securing strategic partnerships to drive growth for both ICONIC21 and its customers.
In addition, ICONIC21 will continue to expand its product portfolio, which will feature greater variety and innovative features, to ensure its content is tailored to a wider audience and deeper player engagement.
This includes a focus on unique, innovative content and games, never-before-seen formats and bonus features, with a greater emphasis on the ever-popular live game show segment.
The company’s robust advertising engine will be further enhanced by the introduction of additional products and tools that enable partners to deliver comprehensive, targeted campaigns aimed at acquisition and retention
ICONIC21 remains committed to setting the standard for customer personalization, enabling operators to tailor the live dealer and live gaming experience offered to their players in a way that perfectly matches their branding, player expectations and preferences in each target market.
Edvardas Sadovskis, CPO at ICONIC21, said:
Our transition to ICONIC21 marks a strategic advancement that embodies our vision of leadership and passion for innovation, centered around our partners and players. Customer focus has always been the cornerstone of our success. With this rebrand, we aim to accelerate growth by delivering more innovative content and unique gaming experiences. ICONIC21 represents a new chapter where we strengthen our commitment to becoming an essential supplier in the gaming industry. By harnessing the expertise of our talented team and expanding our product range, we ensure our partners have access to exceptional content that drives player acquisition, retention, and satisfaction.
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