Lead games supplier BetGames has disclosed its trailblazing AI driven Casino Designer, a cutting edge tool crafted to totally transform the way gaming operators personalize their casino content and differentiate themselves in an increasingly competitive market.
The product, inspired by a highly advanced generative AI engine, enables operators to create custom, made scenarios through uploading their own graphics and branding, picking assets from a huge library, or using the AI feature to generate completely new designs.
Casino Designer offers operators the possibility to decide entirely on their unique casino environment releases without the necessity of third party’s approvals, thus skipping the process and ensuring content aligning player tastes and local brand strategies. Features like game backgrounds, logo placement, and thumbnail adjustments can be customized, which is very simply done through the user-friendly back office.
Casino Designer has been built with the utmost flexibility to allow operators to have virtually unlimited choices for changing and updating their casino content. Operators can perform live updates with the live preview and publish features, and the AI engine built into the system eliminates the need for hiring expert designers, thus significantly increasing the operational efficiency.
BetGames Live Roulette is the first live game to be adapted for Casino Designer, whereas the widely loved Skyward Deluxe crash game will be the first RNG game to be integrated with the tool. The larger release of both new and existing RNG and live dealer games is planned for 2026.
The launch of Casino Designer is a demonstration of BetGames dedication to innovation which is centered on giving operators more freedom in design to allow for deeper localization and greater visual differentiation, all ultimately towards player acquisition and engagement.
Ian Catchick, Chief Product and Business Development Officer at BetGames, said:
The launch of Casino Designer represents a major milestone for BetGames, and the industry as a whole, as we look to power the next generation of content localization. This innovative new tool gives our partners total control, allowing them to amend and publish designs multiple times a day if they wish. Even without dedicated design resources, quick changes can be made in seconds using the first-class AI engine, which creates imagery from very simple prompts. We have removed the traditional barriers associated with sign-off processes, with the ultimate goal to hand creative freedom back to our global partners and empower them to deliver content that genuinely resonates with their audience.
