Enteractive, a leading provider of player conversion and reactivation services, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.
With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.
This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting unfunded signups and re-engaging lapsed accounts in US markets.
Klaus Hansen, Senior Director of CRM at BetMGM, shared his enthusiasm for the collaboration:
Enteractive’s experience in tailored player acquisition is a game changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately delivering higher retention and increasing player lifetime value.
Enteractive is an industry leader in player conversion and reactivation, with over 17 years of experience engaging millions of players worldwide. The company is recognised as one of the most advanced and effective in customer acquisition across the iGaming and sports betting sectors.
Mikael Hansson, CEO of Enteractive, commented:
BetMGM’s decision to partner with Enteractive underlines our commitment to driving player engagement and retention in the US market. We are excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.
In recent years, Enteractive has engaged with 50,000 customers per day, supported by its Reactivation Cloud software. A unique person-to-person approach that drives significant revenue for multinational operators in Europe, the US and the rest of the world.
Hansson concluded:
Our personalised and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We are committed to supporting BetMGM in strengthening its position as a leader in the US online gaming industry.
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