The iGaming developer and media aggregator ESA Gaming has recently struck a deal with the gambling operator Betshop. Through the new deal the latter will distribute the developer’s offerings to players in the Greek market.
Additionally, the operator will get to take advantage of ESA’s EasySwipe technology, which seamlessly integrates sports wagering with casinos. It will also increase customer retention and decrease churn rates.
The business development specialist at ESA Gaming, Maria Luisa Malfasi, commented:
Having the ability to provide our games to users in Greece was an important strategic goal for us and we are glad we were able to achieve it. We are assured that Betshop’s player base will love the innovative gameplay mechanics offered by our products.
Effie Tsekoura, the head of casino at Betshop’s Greek division, stated:
We are delighted to have the ability to supply ESA Gaming’s unique and innovative EasySwipe offerings to our customer base in Greece. We cannot wait to see what our players think of the new games, although we are certain they are going to be quite well received.
This deal is an important attainment for the provider as it keeps expanding across the European continent.