Betsson, the prominent operator in Sports Betting and Online Casino, has announced a strategic partnership with Club Atletico Boca Juniors, cementing its position as the primary sponsor of the team until the conclusion of 2024.
Commencing on June 29, 2023, the renowned Boca jersey will proudly showcase the logo of the Swedish brand on the upper front of both the men’s and women’s first division football shirts, during all local and international matches.
On Monday morning, the agreement was officially sealed by Jorge Amor Ameal, President of Boca Juniors, Jesper Svensson and Ronni Hartvig, CEO and CCO of Betsson Group, along with Maximiliano Bellio, Betsson’s Country Manager for Argentina.
Drawing upon its vast knowledge and proficiency in the realm of online entertainment, Betsson is dedicated to offering the passionate xeneizes fans thrilling and exclusive experiences. Furthermore, the Swedish company has made a firm commitment to actively cooperate with the Club in establishing social initiatives that benefit the local community.
Describing the agreement as a momentous occasion, Jesper Svensson, the CEO of Betsson Group, expressed:
This partnership with Boca is truly historic. Without a doubt, Boca is the most revered team in South American football. It has nurtured legendary players such as Diego Maradona, who, along with other extraordinary athletes, has propelled Boca to an iconic status worldwide. By sponsoring Boca, we are aligning ourselves with the most renowned sports brand in Latin America, thereby bolstering our rapid and consistent expansion in the region.
Maximiliano Bellio, Betsson’s Country Manager for Argentina, disclosed that the debut of Betsson’s logo on Boca Juniors‘ jerseys will take place on June 29, coinciding with their match against Monagas on the final day of the Copa Libertadores de America group stage.
Ronni Hartvig, Chief Commercial Officer of Betsson Group said:
This partnership represents a momentous milestone for Betsson on a regional scale. It will expedite the visibility of our brand across Latin America and beyond. We are thrilled to forge an alliance with a club that transcends borders, encompassing millions of loyal supporters and fans across the globe.
The cooperation between Boca Juniors and Betsson commenced on an auspicious note on Sunday, June 25, as the bookmaker served as the primary sponsor for the illustrious farewell match of the legendary Juan Román Riquelme, which showcased the participation of Lionel Messi.