FIRST.bet is now the sportsbook behind Betvip, one of Brazil’s most recognisable betting brands. Betvip is live on FIRST.bet’s pricing, trading and sportsbook product, delivered on the Cactus platform.
Betvip has built its position in Brazil the way the strongest local brands do, through cultural proximity rather than media spend alone. The brand is rooted in regional sports and entertainment, and it carries recognition among Brazilian players that most operators spend years trying to buy. That audience arrives with expectations shaped by Brazilian football, and it does not forgive a sportsbook that cannot meet them.
That audience is what made the sportsbook decision consequential. Betvip selected FIRST.bet after moving away from its previous supplier, and the brand now runs on FIRST’s pricing, trading and sportsbook product, delivered on the Cactus platform.
Tom Light, founder and CEO of FIRST.bet, said:
Betvip knew exactly what it wanted from its sportsbook and made a deliberate decision to move. For a brand of this scale, changing sportsbook is a major decision. They trusted FIRST.bet to deliver a better product and execute the migration properly. We did both.
Replacing a live sportsbook remains one of the most demanding operations a betting brand can undertake. Player accounts, open positions, settled history and the entire front-end experience have to move without the customer noticing anything has happened. Betvip made that move to FIRST.bet cleanly, with no disruption to players and no interruption to trading.
Nathanael Alves Bezerra, CEO at Betvip, said:
Betvip is one of the biggest names in Brazilian betting, and we did not get there by settling. Our players expect the best sportsbook in the market, and moving to FIRST.bet was how we made sure they had it. Ever since the move, the performance has spoken for itself.
Brazil is the most competitive regulated sports betting market in the world. Player expectations are shaped by a football culture that scrutinises every price, and the regulatory framework leaves no room for improvisation. FIRST.bet continues to deepen its position across Latin America as sportsbook operators select when the result has to be right the first time.
