Rapidly expanding iGaming content provider BGaming has revealed its most recent creative alliance with a local artist in anticipation of the SBC Summit in Barcelona. The collaboration brings together BGaming and Spanish muralist Jay Kaes.
Jay Kaes has gained worldwide acclaim throughout his artistic journey, crafting captivating pieces that capture the ever-changing human experience amid the swift progress of technology.
The upcoming Barcelona event, slated for September 19th to 21st, will showcase the internationally renowned artist’s reimagining of BGaming’s prominent themes, including those from popular titles like “Book of Cats,” “Penny Pelican,” and “Elvis Frog.”
Jay Kaes’s portfolio features grand murals spanning locations such as Miami, Spain, Italy, and the Netherlands. He has also joined forces with prominent brands including Sony, Netflix, American Express, and Virgin Atlantic.
This marks the third collaboration this year between BGaming and local artists. Previous cooperations featured the artwork of Dutch street artist I AM EELCO at iGB Live and the pop-culture-inspired creations of Thumbs at ICE London.
The CMO at BGaming, Kate Puteiko mentioned:
Our team is genuinely overjoyed to present Jay Kaes’ distinctive creations, which mirror our outlook on self and the unfolding future within a dynamic world. Jay has ingeniously reimagined our cherished game characters through his artistic lens, seamlessly melding painting, street art, and augmented reality technology into a mesmerizing fusion. We eagerly anticipate attendees at our booth immersing themselves in BGaming’s game art in an entirely unprecedented manner, complemented by the opportunity to acquire exclusive limited-edition merchandise.
Artist Jay Kaes said:
Feeling the thrill of having one of my street artworks seize someone’s gaze and subsequently being approached with a collaborative proposition is undeniably exhilarating. What elevated the experience even further was the fact that the BGaming team demonstrated a forward-thinking attitude and a sincere eagerness to embrace ingenuity and uniqueness.
The game developer has aptly coined this endeavor as ‘when art meets gaming,’ a testament to their enduring dedication to forging partnerships and nurturing creativity.
As a part of this ambitious project, BGaming will also curate an exclusive range of merchandise tailored exclusively for attendees of the SBC Summit in Barcelona.