With quadrangular places on the line, Colombia’s league produced the year’s highest day of betting search. Almost all of the extra demand went to the brand whose name the league carries.
Search demand for betting brands in Colombia rose 21% week over week in November 2–8, according to Blask Index (a brand search demand metric built from Google Keyword Planner and Google Trends signals), with locally licensed (onshore) brands up 22% and offshore brands down 8%. Sunday, November 8, round 18 of the Liga BetPlay 2026-II regular season, became the highest day of the year so far, at about twice October’s daily average.
Daily Blask Index, BetPlay vs other brands, Colombia, January 1 – November 8, 2026.
Round 18 was the last chance for several teams to secure a quadrangular semi-final spot before the final round. Atlético Bucaramanga won 4–0 away to Jaguares in Montería and Independiente Santa Fe won 5–0, and both clubs qualified, according to BluRadio. Millonarios took the lead against Deportes Tolima through a seventh-minute Juan Guillermo Cuadrado free kick but lost 2–1, so its place depends on the final round against Alianza Valledupar at El Campín. The Cali derby between América and Deportivo Cali, both already qualified, ended 0–0 a day earlier, on Saturday, November 7, Caracol Radio reported.
One brand took the spike
BetPlay, the title sponsor of the league, accounted for 81% of demand on November 8, up from 60% across October. Other brands combined stayed at their October daily average that Sunday. Over the full week, BetPlay grew 26%, compared with 12% for the rest of the market.
The pattern repeats from the first half of the year. The two highest days before November 8 were April 26 and May 3, the penultimate and final rounds of Liga BetPlay 2026-I.
Bottom line
Colombian betting search now peaks when the domestic league reaches its deciding rounds, and nearly all of that peak goes to the league’s title sponsor. In April and May, the final round drew slightly more demand than the penultimate one. The upcoming final round of 2026-II will show whether the same happens this time.
