Through the partnership, the operator’s debut in Belgium under 711.be will be powered by Bragg‘s technology and content suite, which was first used for the launch of the 711.nl online casino and sportsbook in the Netherlands.
The operator of the 711.nl brand in the Netherlands and Carousel.be in Belgium, 711 Group, has announced an extension of Bragg Gaming Group’s current Player Account Management (PAM) technology, online casino content, player interaction, and gamification. Additionally, it introduced the 711.be brand in the regulated Belgian gaming market and has committed to collaborating with the 711 Group in the next regulated markets.
Bragg’s technology and content suite, which were first used to establish the 711.nl online casino and sportsbook in the Netherlands, will now power the operator’s launch in Belgium under 711.be and maybe beyond under the terms of the new three-year agreement.
Clients expanding into new countries may easily scale thanks to Bragg Gaming’s core PAM platform, which is praised for its resilience, adaptability, and extensive range of operational and marketing features. Using state-of-the-art, data-driven insights and gamification, Bragg’s FUZE promotional, engagement, and gamification toolkit offers a package of tools intended to improve key performance indicators all around. An AI-powered game suggestion system, free rounds, themed in-game widgets, tournament gaming with real-time leaderboards, quests, bonus promotions, and jackpots are some of these elements that can be tailored for certain local audiences.
Big Ticket Bonanza, a new method of interacting with players through numerous customized and targeted campaigns, and FUZE Arcade, a tool that randomly drops wins on any spin, are recent additions to this continuously updated toolkit.
Bragg’s complete turnkey solution, which includes its proprietary PAM, the Bragg HUB online casino and sports betting content delivery platform, the FUZE player engagement and gamification toolset, and a vast library of exclusive and aggregated online casino games, will continue to benefit 711 Group thanks to this agreement extension and new launch in Belgium.
Matevž Mazij, CEO at Bragg Gaming Group, commented:
Our extended agreement with 711 Group to power their launch in the regulated Belgian market is a direct testament to the quality and reliability of our products and our turnkey capabilities. We pride ourselves on offering a flexible, regulatory-compliant platform that allows valued clients like 711 to seamlessly scale their operations across new jurisdictions. Belgium is a key strategic regulated market for Bragg, and we are excited to support 711’s continued growth there.
Gilles De Backer, Chief Operating Officer at 711.nl, added:
The partnership with Bragg has been a resounding success in the Netherlands, where their turnkey solution has provided us with robust stability and the agility needed for rapid market growth. Extending this relationship into Belgium was a natural next step. Bragg’s comprehensive turnkey solution, including their platform and diverse content portfolio, significantly streamlines our market entry, allowing us to focus on delivering a leading igaming experience to Belgian players. We look forward to replicating our Dutch success.
According to the company, the action supports its strategic goal of growing its high-margin PAM and content offering internationally and solidifies its position as a top technology provider in regulated igaming areas.
