Brazil has approved a bill that would significantly expand restrictions on gambling advertising across the country.
The Brazilian Senate has taken another step toward tighter controls on gambling advertising after the Committee on Science and Technology approved a bill that would significantly expand restrictions on betting promotions. The proposal will now move to the Constitution, Justice and Citizenship Committee for further consideration.
If approved, the bill would amend Brazil’s current sports betting framework by limiting gambling advertisements across television, radio, print, and digital media. The proposed measures also target sponsorship activity, potentially restricting partnerships between betting companies and sports teams, leagues, or events. In addition, the bill includes a ban on betting-related advertising linked to elections.
Stricter Rules for Betting Promotions and Sponsorships in Brazil
The discussion about advertising rose simultaneously with the recent adjustments to Brazil’s tax system. Last month, President Luiz Inácio Lula da Silva sanctioned a phased tax hike. Gambling taxes will increase from 12% by one percentage point annually until they hit 15% in 2028. Critics claim that increased taxes along with advertising restrictions may delay market expansion.
Supporters of the proposal argue that stricter advertising rules are necessary to protect vulnerable audiences and reduce the overall exposure of gambling marketing in Brazil. The next stages of the legislative process will determine whether the bill progresses toward becoming law.
The advancement of the bill in Brazil’s Senate will be monitored attentively by operators globally. Currently, the sector is anticipating the upcoming committee evaluation and any possible changes.
