BVGroup, in partnership with Global, the Media and Entertainment Group, has announced the launch of its latest gaming brand, Smooth Spins.
Smooth Spins combines the signature style of Smooth with BVGroup’s cutting-edge technology and expertise to deliver an immersive slot-focused gaming experience.
Smooth is one of the UK’s most popular commercial radio stations. Playing all the best music, Smooth is currently celebrating its highest ever audience figures, with 7.8 million people listening every week.
This marks the second successful partnership between BVGroup and Global, following the launch of Heart Bingo in 2021, now a widely-recognised and much-loved gaming brand.
Joel Stern, Global’s Director of Enterprise and Engagement Marketing, said:
We are looking forward to building on our successful partnership with BVGroup by launching the new Smooth Spins, offering players a superb experience and another way of connecting with the hugely popular Smooth brand.
Sarah Caskie, Head of Heart Bingo and Smooth Spins, commented:
We are thrilled to be partnering once again with the incredible team at Global to bring a best-in-class casino brand to the UK. Our collaboration has already proven to be a winning formula, and we’re eager to build on that momentum. With the tremendous success of Heart Bingo as our benchmark, we are confident that this new venture will deliver an exceptional gaming experience that players will love.
