BVGroup and Kaizen Gaming bring Betano to the UK


  • 3 min read
BVGroup and Kaizen Gaming bring Betano to the UK

BVGroup, in collaboration with Kaizen Gaming, the global GameTech powerhouse, has introduced the Betano brand to the UK market.

The debut of the Betano platform marks another achievement in BVGroup’s history of successful launches, signifying a significant milestone for all parties involved and reinforcing Betano’s presence worldwide.

Kaizen Gaming has established a strong global presence in recent years, forging partnerships with various international leagues and European football clubs, including the latest record deal with Aston Villa.

This launch represents a key milestone in the operator’s ambitious year, with Betano serving as the Official Sponsor of both the CONMEBOL Copa America™️ 2024 and UEFA Euro 2024™. New customers also stand a chance to win tickets to the events in Germany, adding to the excitement already shared with fortunate England fans.

Customers will enjoy a comprehensive range of features, including Enhanced Accas, Bet Boosts, a responsive Bet Builder product, and the newly introduced Lucky Dip.

BVGroup’s suite of safer gambling tools will provide full support to customers, demonstrating a commitment to responsible gaming initiatives. This includes Sentinel, an in-house player protection system offering automated messaging and risk assessment. Additionally, Betano upholds the highest standards for ethical and responsible provision of betting products, leveraging the latest technology to ensure a safe and secure user environment.

The launch marks an exciting period for Betano as it aims to establish a strong presence in the UK market.

Julio Iglesias Hernando, CCO of Kaizen Gaming, remarked:

Partnering with BVGroup, a well-established and reputable entity, was a top priority for us. Betano has garnered international recognition for its high-quality and engaging betting experiences, a vision shared by BVGroup. Our foremost commitment is to responsibly engage with customers, ensuring their safety through regulatory compliance and cutting-edge technology. As we expand globally, we are thrilled to introduce the Betano brand in the UK alongside BVGroup and eagerly anticipate the future.

Brent Almeida, CCO of BVGroup, added:

We are thrilled to partner with Kaizen Gaming and launch the Betano brand in the UK market. This launch adds to BVGroup’s legacy of successful endeavors. We offer enticing welcome offers to new customers and promise a plethora of innovative features across their favorite sports and casino products. With our technology and operational prowess, we are confident in delivering a safe and enjoyable gaming experience for Betano customers.


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