Charlie Williams as a new Commercial Director at Altenar


  • 4 min read
Charlie Williams as a new Commercial Director at Altenar

With the appointment of Charlie Williams as Commercial Director, Altenar, a toptier supplier of sportsbook and iGaming software, has further strengthened its global presence.

Williams brings a wealth of experience to the position, with Altenars latest hire reflecting its ambitious plans for further global expansion.

In his role at Altenar, he will be responsible for directing the commercial strategy of the acclaimed sportsbook provider. This encompasses overseeing the company’s targeted regional marketing tactics, lead generation efforts, sales management, and the establishment of strategic partnerships.

As part of his new role, Williams will also promote and expand the companys commercial activity to increase revenue generation, market share, and deliver sustainable growth.

Bringing a wealth of experience to the role, Williams has led two successful exits in the software industry, as well as holding senior commercial and operational leadership positions at various B2B iGaming suppliers.

He has also founded a successful consultancy firm focussing on CLevel advisory to take a business vision into financial realisation.

Commenting on the new appointment, Dinos Stranomitis, COO and CoFounder at Altenar, said:

I am delighted to welcome Charlie to Altenar and I am sure he will prove to be a great asset within the role of Commercial DirectorCharlie has an entrepreneurial mindset and strong leadership skills. Being a creative strategist with excellent organisational abilities, Im sure he will be able to connect the team at all levels to increase performance. His expertise and background across multiple roles will no doubt stand us in good stead globally and will strengthen our outreach as a leading sportsbook across a variety of markets.

Charlie Williams, Commercial Director at Altenar, said:

Im looking forward to getting started at Altenar and we have plenty of exciting plans aheadWe will maintain our global focus with continued efforts in fortifying our strong performance in Europe and LatAm, while also increasing penetration in the UK, Nordics, and North American regions. Our primary objective is to pursue business in regulated markets, while also supporting our growth in newly regulated jurisdictions. Im also sure that we will also be exploring plenty more of the African market through potential strategic partnerships.

With licensing acquired in 13 prominent global markets and certifications from reputable regulatory bodies such as the UKGC and the MGA, Altenar has firmly positioned itself as the preferred sportsbook provider for numerous industryleading operators.

Throughout the past year, this prominent supplier has consistently garnered acclaim and recognition through multiple award victories. Noteworthy accolades include triumphs at prestigious events such as the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America, and the Baltic and Scandinavian Gaming Awards.

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