Clarion Gaming confirms launch of Sustainable Gambling Zone


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Clarion Gaming confirms launch of Sustainable Gambling Zone

The Consumer Protection Zone (CPZ), which emerged as a highlight of the ICE show floor since its inception at ICE 2018, has undergone a rebranding and is now known as the Sustainable Gambling Zone (SGZ).

This strategic shift follows extensive consultations with stakeholders and reflects the growing emphasis on proactive customer interventions at earlier stages of the player journey.

The debut of SGZ will take place at July’s iGB L!VE before its official launch at ICE 2025, marking the first edition of the industry’s leading b2b gaming show to be held in Barcelona.

Ewa Bakun, Director of Industry Insight and Engagement at Clarion Gaming, emphasized the evolution of CPZ into a pivotal platform for advancing the industry’s understanding and implementation of safer gambling measures. She stated:

The transformation into the Sustainable Gambling Zone is more than just a superficial change. It signifies a refreshed focus on engaging with a wider group of operators committed to long-term sustainability, transcending mere regulatory compliance. The Sustainable Gambling Zone aims to lead initiatives promoting healthy gameplay from the outset, integrating safer gambling considerations as intrinsic rather than merely regulatory obligations. While not yet universal across the industry, this holistic approach forms the foundation of a safer gambling environment, striving for sustainable business practices where player enjoyment coexists with proactive identification and assistance for those at risk of gambling-related harm.

Stuart Hunter, Managing Director of Clarion Gaming, highlighted the significance of relocating to Barcelona, anticipating expanded offerings for ICE and iGB Affiliate while raising industry standards. He noted:

The broader appeal of the Sustainable Gambling Zone aligns with our relocation, bringing it closer to continental Europe and culturally connecting with Latin American markets we serve. Barcelona heralds a new era for ICE/iGB Affiliate and their features, notably the Sustainable Gambling Zone.


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