Edge Marketing Institute, a new specialist training provider focused on marketing leadership in the gaming sector, has officially launched alongside its flagship programme, G.A.M.E (Gaming Advancement in Marketing Excellence).
Positioned as the first dedicated marketing leadership programme built specifically for the realities of B2B gaming, G.A.M.E has been created to help senior marketers move beyond execution and develop the commercial leadership capabilities required to drive measurable business growth.
G.A.M.E is the first structured marketing leadership programme developed specifically for senior marketers working within B2B gaming.
The launch comes at a time when gaming businesses are placing increasing pressure on marketing teams to contribute directly to revenue and commercial growth, while many marketers themselves have had limited access to structured leadership development.
Founded by experienced gaming and marketing leaders Paul Rees and Gerhard Sagat, Edge Marketing Institute has been established to help raise the standard of marketing leadership across the industry through commercially focused, experience-led development programmes.
The G.A.M.E programme consists of 10 senior-level modules covering areas including strategic marketing leadership, positioning, product marketing, sales alignment, go-to-market execution, marketing measurement, brand strategy, and organisational influence.
Paul Rees, Co-Founder of Edge Marketing Institute, said:
Gaming has talented marketers throughout the industry, but too many have been forced to learn senior leadership on the job without structured development or exposure to broader marketing best practice. This isn’t a talent problem; it’s a structural one. We created Edge Marketing Institute and G.A.M.E to help marketing leaders operate with greater commercial clarity, confidence and influence, so marketing becomes a genuine driver of growth rather than simply a delivery function.
The programme has launched with the support of WorldGaming as its exclusive media partner.
Alex Pratt, Managing Director at WorldGaming, commented:
As gaming continues to evolve, the role of marketing is becoming increasingly commercial and strategically important. Helping marketing leaders better align marketing with business growth, commercial objectives and long-term industry development is positive for the wider gaming ecosystem, which is why we’re pleased to support the launch of Edge Marketing Institute and G.A.M.E.
G.A.M.E is delivered online and on-demand and is aimed at CMOs, Marketing Directors, Heads of Marketing and senior commercial marketers working within B2B gaming businesses.
The programme includes:
- 10 leadership masterclasses
- Strategic frameworks and decision models
- Downloadable templates and guides
- Practical business-focused tasks
- Lifetime access to course material
Further information and enrolment details can be found here.
