Entain has finalized an agreement to obtain Angstrom Sports, a prominent sports prognosis, modeling, and analytics expert, in a substantial agreement esteemed at approximately £203 mln.
Entain will make a primary payment of £81.0 million, followed by additional payments amounting to £122.0 million over 3 years, reaching the total procurement sum.
Angstrom Sports specializes in employing simulation-based forecasting modeling to deliver an array of cutting-edge pricing and predicting abilities to sportsbook customers. While its primary focus is on catering to the American market, Angstrom’s suggestions encompass the most renowned contests and sports clubs.
With the successful procurement of Angstrom Sports, Entain is poised to enrich its US activities, particularly through BetMGM. The agreement will empower Entain to bring a sought-after diapason of detailed analytics, risk management, and pricing features.
Entain’s Chief Executive, Jette Nygaard-Andersen, expressed her excitement about Angstrom’s inclusion into the company, as it would pave the way for accelerated progress of the Entain platform. She mentioned:
The procurement was projected to revolutionize the sports wagering practice for our customers by integrating cutting-edge proprietary data analytics, an international platform, and a dominating brand, culminating in an unparalleled sports betting journey.
By incorporating Angstrom’s expertise, customers can anticipate elevated and enhanced sports wagering practices in the United States. The improvements will encompass a broader array of gambling options, meticulously optimized parlay options, and enhanced in-play products, all created to cater to their preferences and preferences.
The conclusion of this deal is anticipated to be done during the Q3 of this year, marking a notable milestone in Entain’s expansion strategy and commitment to delivering an exceptional sports betting platform in the US market.
