Entain, a prominent figure in the global sports betting and gaming realm, has unveiled an innovative addition to its repertoire: Bingo Tournaments, available through its UK brands Gala and Coral.
This pioneering offering injects a fresh twist into the free-to-play landscape, allowing players to engage in head-to-head competition for leaderboard supremacy and enticing prizes. With tournaments kicking off every hour, around the clock, players have ample opportunities to vie for victory.
Bingo, a timeless classic, has metamorphosed over the years, adapting to various formats from traditional community halls to contemporary mobile apps. Notably, the number of UK players flocking to Entain’s esteemed bingo platforms has surged by 80% since 2021, a trend that persists into 2024.
The enduring allure of Bingo lies in its inherently social nature. It fosters camaraderie among players, punctuated by moments of exhilaration, and shared experiences. With Bingo Tournaments, this communal essence transcends to the online realm, offering enhanced avenues for gameplay, interaction, and triumph.
Since its recent launch, Entain’s Bingo Tournaments has enjoyed resounding success, attracting over 80,000 unique participants, with a notable 68% engagement rate among Gala Bingo aficionados. Forecasts suggest continued growth as Entain remains committed to enhancing the Bingo experience for its discerning clientele.
Satty Bhens, Chief Product & Technology Officer at Entain, remarked:
Our paramount goal is to ensure unparalleled experiences for our customers, fostering enjoyment and loyalty. The introduction of Bingo Tournaments represents our ongoing commitment to innovation, enriching gameplay, and delivering superior products to our valued patrons.
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