Through this latest collaboration, Entain will be able to utilize the provider’s production solutions to deliver an elevated experience to its customers through high-quality live broadcasting. The deal will involve the operator’s Coral and Ladbrokes retail wagering brands and will last for just under 8 years till the end of 2030.
Furthermore, the contract also involves a distribution agreement of SIS’s content on television networks. This part of the deal will involve the provider’s 30 thousand yearly racing events and will last till the end of 2028.
We are delighted to be partnering with SIS. This collaboration will allow us to expand our catalog of top-quality racing content that we deliver to our customers in the United Kingdom. We are certain that our partner’s offerings will be able to meet and exceed the demands of our bettors.
remarked the managing director of Entain in the United Kingdom and Ireland regions, Andy Hicks.
As a long-term associate with Entain, we are excited to be providing them with our expansive racing catalog that they will be able to use to enhance their retail wagering operations in the United Kingdom. We are looking forward to a successful collaboration over the next few years.
commented the chief executive officer of Sports Information Services, Richard Ames.