Customers of Novibet can take advantage of a variety of ultralight titles that are smoothly involved in the sportsbook or gaming website. Users may enjoy top-notch casino titles without interfering with their sports betting activities by just swiping between the two verticals.
The incorporation of ESA Gaming’s gaming content is awaited to enhance Novibet’s engagement strategies, using the proven cross-selling capacity of the titles to keep players involved for extended periods, ultimately boosting retention rates.
The Marketing Head at ESA Gaming, Thomas Smallwood mentioned:
Enlarging our international presence with Novibet marks a huge milestone and underscores the growing enthusiasm for our distinguished diapason of the finest content. As we go on to develop our game portfolio, we are appreciative of the help we receive from reliable companions such as Novibet, who are crucial to maintaining our position as a top supplier to online casinos.
The Casino Product & Customer Relations Management Director at Novibet, Foteini Matthaiou stated:
With a fresh influx of players opting for Novibet as their entertainment destination, we consistently seek alternatives to conventional slots. ESA Gaming emerges as the ideal solution, and by incorporating the EasySwipeTM portfolio, we enhance our repertoire with distinctive content specifically crafted for an expanding mobile audience. This integration not only caters to the preferences of our evolving player base but also facilitates effective cross-selling between various verticals.
This strategic deal allows ESA Gaming to broaden its foothold in the EU and LatAm, capitalizing on Novibet’s extensive customer base.