ESA Gaming expands in Africa presence with Betway deal


  • 2 min read
ESA Gaming expands in Africa presence with Betway deal

ESA Gaming, the pioneering games provider, has inked a significant commercial agreement with the prominent global online betting and gaming giant, Betway, aiming to extend its presence throughout Africa.

Under this partnership, an initial batch of top-tier content, including Mine and Crash games, will be introduced to key markets such as Tanzania, Nigeria, Mozambique, Zambia, and Malawi.

The collaboration with the Super Group-owned brand has substantially augmented ESA Gaming’s footprint across the African continent.

Recognizing Africa as a crucial target region, ESA Gaming is capitalizing on the popularity of its lightweight games in markets where mobile connectivity speeds vary significantly.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, remarked:

Betway boasts a substantial global presence, and we are thrilled to expand our reach across Africa through this collaboration. Our products have garnered tremendous reception across the continent, and we eagerly anticipate introducing our games to Betway’s player base.

Laurence Michel, CEO of Betway in Africa, echoed this sentiment, emphasizing the appeal of ESA Gaming’s mobile-friendly portfolio to players across the continent. Michel stated:

We are delighted to introduce ESA Gaming’s top-performing titles to our customers in five key African markets, further enriching our offerings with unique and popular content that we are confident our customers will enjoy.

Established in late 2009, ESA Gaming is a specialized and independent iGaming supplier renowned for its world-class entertainment solutions. Initially noted for poker, as well as content aggregation, ...


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