Esportes da Sorte and Sport Club Corinthians Paulista have signed a master sponsorship contract extension until 31 December 2029. The new long-term cycle between the two parties started with this renewal and it offers a broader range of commercial rights, activations, and institutional features.
The new agreement puts the collaboration at a higher investment level, which is believed to be a total of BRL 150 million annually, with performance-based clauses that could increase the overall amount to more than BRL 200 million if the targets are achieved. The club will get all the money directly and it will be responsible for the investment management.
Brand exposure on the club’s match and training kits, as well as digital and on-site activations, fan experiences, institutional programs, and sports and social projects sponsorships linked to the club’s timetable, are part of the deal.
Darwin Filho, CEO of Grupo Esportes Gaming Brasil, owner of the Esportes da Sorte brand said:
Renewing our partnership with Corinthians until 2029 reaffirms our confidence in an institution that, like few others, represents the diversity of Brazil and the passion for football. This is a strategic partnership for Esportes da Sorte, strengthening our connection with supporters while expanding brand-building opportunities through experiences, innovation and more comprehensive activations. We continue together with responsibility and a long-term vision.
For the company, this renewal is a way to deepen its partnership with one of Brazil’s most popular clubs and it fits well with its strategy of being always present in Brazilian football through the pillars of engagement, reputation, and institutional development.
Marcela Campos, Group Vice President added:
This renewal reflects the partnership model we aim to build — one grounded in long-term vision, consistent delivery and mutual value creation. Throughout the previous cycle, the partnership contributed to a successful sporting period for the club, including major achievements in both men’s and women’s football. In this new phase, the partnership further establishes itself as a benchmark master sponsorship case in Brazilian football.
Since the partnership’s inception in 2024, Esportes da Sorte and Corinthians have launched various brand activation and fan engagement initiatives, including matchday events, hospitality experiences, social media campaigns, and on- field activities. The sponsorship during this period has largely helped the clubs to develop their sporting and institutional areas, by the way of the Doe Arena Corinthians promotion at Neo Química Arena, which has already raised over BRL 40 million.
In women’s football, the partnership has enabled a highly competitive cycle, initiatives with players and coaches as well as fan engagement programs, illustrating the dedication to different areas of the sport.
