Leading Brazilian iGaming operator Esportes da Sorte is gearing up for a Carnival campaign in 2026, with plans to be present at the country’s most iconic and traditional celebrations.
Besides the major cities that are the hub of the Carnival parties, Esportes da Sorte will use its brand through sponsorship agreements with seven other capitals in the country, namely Recife, Salvador, Rio de Janeiro, So Paulo, Belo Horizonte, Natal, and Maceió and will also give special attention to the brand’s visibility in Olinda, the city with high cultural significance. The whole campaign will also emphasize the brand being in Caicó, Rio Grande do Norte, a city where the brand’s promotional materials are locally produced, through local activations.
The campaign highlights how Esportes da Sorte is a brand that is in line with the culture of the masses in Brazil, a bond which has been strengthened through the company’s presence in different regional markets over the years.
Following this, the idea will be structured into a nationally coordinated project in the 2024 carnival, showing the amazing diversity of Carnival events – from the traditional street blocos to the electric trios and huge city stages. Besides the overall brand elements, the local characters, symbols, and storytelling that are unique to each city will be seen in the individual city adaptation of the campaign visuals and local interventions.
Darwin Filho, CEO of Esportes Gaming Brasil said:
Carnival is part of Brazil’s cultural identity and also part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations is a strategic choice that reinforces our long-term commitment to popular culture, to the cities, and to the people who live this festival in the streets.
Marcela Campos, Vice President of Esportes Gaming Brasil said:
Our Carnival project was designed city by city, respecting the unique characteristics and culture of each sponsored location. The idea is to ensure a real presence and unique experiences for Carnival-goers, integrating the brand organically into the rhythm of each celebration. Whether through blocos, trios or major urban hubs, we want to strengthen ourselves as the brand that elevates the connection between culture and entertainment.
Esportes da Sorte is gearing up for a very large Carnival plan for 2026, which is not only a physical presence in the streets but also involves a huge media blitz and engagement plan. There will be activations on television, radio, out of home, and a nationwide PR campaign before, during, and after the celebrations, aiming to deliver maximum exposure and highly engaging content.
Besides that, the brand’s campaigns will be dependent on content and feature the distribution of influencer videos filmed in different cities.
The brand was present in over 100 blocs and street parties all over Brazil in 2025. Next year, Esportes da Sorte is not just raising its voices but also bringing a unified national campaign to the market, thus further reinforcing their position as a leader and being part of the biggest cultural event in the country.
