Evoplay, the award-winning game development studio, has appointed Ashley McCulloch as Vice President North America, reinforcing its strategic focus on expanding across the US and Canada.
McCulloch brings more than 15 years of experience spanning land-based, VLT and online gaming. She has held senior commercial roles at IGT and Light & Wonder and most recently served as Director of Account Management North America at Inspired Gaming Group, where she was responsible for leading strategic account growth and supporting new market entry initiatives.
Alongside commercial achievements, McCulloch is also a board member for Women in Sports and Events, a member of the Global Gaming Women, and was named in the Emerging Leaders in Gaming 40 Under 40 in 2024, reflecting her leadership within the industry.
At Evoplay, McCulloch will drive partnerships, regulatory licensing, product rollout and wider business development initiatives as the provider accelerates its expansion into the North American market.
Evoplay has already established a strong foothold in the region, going live in Ontario through partnerships with leading operators in the province, including BetMGM and Caesars Entertainment.
In November 2025, Evoplay took a significant first step into the United States by entering the lottery market in Washington DC, creating a bridge into the US online gaming ecosystem.
Ivan Kravchuk, CEO at Evoplay, said:
North America represents one of the most exciting growth opportunities for Evoplay, and Ashley McCulloch’s appointment is a major step forward in realising our ambitions in the region. Her extensive experience across land-based and online gaming, combined with her track record in commercial strategy, makes her the ideal person to lead our efforts as we scale.
With McCulloch’s appointment, the company plans to build on this momentum and further expand across regulated US states.
Ashley McCulloch, Vice President North America at Evoplay, added:
I’m very excited to be joining the Evoplay team at such a pivotal moment in its growth journey. The studio has built a strong reputation for high-quality content, and I look forward to developing partnerships and driving sustainable growth across North America.
