FanDuel has signed a multi-year agreement to become the official iGaming partner of the new Toronto Tempo, marking the first sportsbook and iGaming sponsorship for a WNBA franchise in Canada.
Tom Burdakin, Vice President of Marketing at FanDuel, said:
Partnering with the Toronto Tempo in their inaugural season is an exciting opportunity for FanDuel customers and basketball fans. As a company that shares the same passion for community and empowering women’s sports, we are proud to support a new franchise that will celebrate fans and elevate women’s professional sports in Canada.
FanDuel has been active in Canada’s iGaming market since the launch of regulated betting in Ontario in April 2022. Its partnerships include collaborations with Maple Leaf Sports & Entertainment and teams such as the Toronto Maple Leafs, Toronto Raptors, Toronto Argonauts and Toronto FC.
These deals typically focus on branding, marketing, and exclusive betting integrations. FanDuel also holds a multi-year partnership with the WNBA in the U.S., where it serves as the league’s Official Sportsbook Partner and Official Daily Fantasy partner.
Lisa Ferkul, Chief Revenue Officer of the Toronto Tempo, said:
One word to describe this partnership is transformative. Welcoming FanDuel marks a significant milestone for our organization as we continue to build Canada’s first WNBA team and deepen fan engagement.
The partnership is expected to include exclusive fan initiatives, in-arena branding, and digital activations for FanDuel users.
The Toronto Tempo will make their regular season debut on May 8 at Coca-Cola Coliseum against the Washington Mystics. The franchise was announced in May 2024 as part of the WNBA’s expansion into Canada, becoming the league’s first team outside the United States.
