GIG extended partnership with Merkur

  • 3 min read
GIG extended partnership with Merkur

GiG, a prominent player in the iGaming industry, has officially unveiled prolonging the cooperation with Merkur, a Germany-based casino, that pertains to its utilization of GiG Comply, an advanced feature dedicated to marketing compliance.

Within the context of Germany’s well-regulated gambling industry, stringent instructions prioritize compliance for casinos such as Merkur, which stands as the flagship brand under the Gauselmann Group, a leading casino group renowned for offering comprehensive casino products.

GiG Comply is a cutting-edge feature that guarantees marketing compliance. It makes sure the websites, links, iGaming code have no violations. It examines real-time pictures from affiliates’ ads utilizing a rules engine. Operators are given insights into the promo material utilized in their brand campaigns as a result.

This tool offers flexibility by allowing casinos to establish their own criteria and standards. This adaptability allows for customization to meet specific demands of different markets, thereby ensuring continuous compliance.

The CMO at GiG, Jonas Warrer went on to say:

Compliance has become a crucial point of discussion on a worldwide scale, reflecting the progression of rules. The imperative for casinos to safeguard their brand has reached a crucial juncture in the industry’s growth, and we take immense pride in the confidence presented by numerous major stakeholders in entrusting us with this important responsibility.

Affiliate Lead at Merkur, Martin Collins mentioned:

In today’s diverse markets, compliance has emerged as a pivotal consideration, especially evident in regions like Germany. Our team is overjoyed to further enhance our business in collaboration with GIG, whose extensive expertise has made this cooperation seamless and rewarding. Safeguarding our brand integrity remains paramount, and this feature significantly aids us in concentrating on the essential steps for progress.

GiG Media, a top player in iGaming affiliate marketing, excels globally. It helps companions in driving traffic via various channels like SEM/PPC and social media. The latest highlights encompass partnering with UK and Ireland’s News Corp, known for The Sun and talkSPORT, as well as involving AskGamblers post acquiring it from Catena Media.

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