This development builds upon the Zecure agreement, which was in April 2020 and involved Betsson getting GiG’s B2C assets. It signifies the continued growth of the partnership between the two companies, now encompassing multiple brands across 9 authorized markets in the EU and LatAm. Rizk, backed by a skilled team with deep market knowledge, aims to leverage its well–established brand for success in the German market.
GiG’s B2B platform, recognized with multiple industry Awards events, such as the prestigious ‘Full service platform of the year‘ for this year, has demonstrated its effectiveness in navigating intricate regulated markets like Germany. This success is attributed to GiG’s extensive expertise and a flexible technology infrastructure, ensuring the platform remains secure, adaptable, and scalable in response to evolving regulatory scope.
Marcel Elfersy, CCO at GiG said:
The strong partnership we have built with Betsson, along with the ongoing expansion of our initial agreement, showcases the exceptional capabilities of our Platform, technology, and supervised services teams. We have strategically positioned ourselves to support the growth ambitions of our partners by identifying and capitalizing on opportunities. We want to provide tier 1 operators with a particular service that not only meets but significantly surpasses their expectations, including Betsson. We think that GiG stands out as a market leader in the B2B space because of this capability.
The Commercial Director at Betsson, Andrew Valenzia mentioned:
The return of the legendary Rizk brand to the market is an incredible achievement for Betsson Group. Our utmost priority is to deliver the finest player experience in the industry, one that is both secure and sustainable, to our German customers. The enlargement in Germany not only highlights our strong agreement with GiG but also reaffirms it. GiG consistently exceeds our expectations by delivering us exceptional service, and this is a great milestone for us.
GiG’s uncompromising dedication to compliance has led to regulation in 29 international markets, with 8 more areas now under consideration. This regulatory covering maintains the highest levels of consumer safety while providing tier 1 partners like Betsson with a wide range of business prospects.