Global and Local: How 1win Partners Helps Affiliates Grow in New GEOs


Milena Yeghiazaryan
  • 4 min read
Global and Local: How 1win Partners Helps Affiliates Grow in New GEOs

At 1win Partners, a competitive traffic rate is only the starting point. The affiliate program takes over the processes that usually eat up time when launching in a new GEO, so partners can stay focused on traffic and scaling.

For every GEO, partners get ready-made localized creatives and tools, while a dedicated affiliate manager is always on hand to help them get to know the product, set up the funnel and prepare the launch. As a result, the path from idea to first results becomes significantly shorter.

A Global Brand Built Around Community

1win Partners is the official affiliate program of 1win, an international brand founded in 2016 and now present in more than 35 GEOs. Since then, 1win has grown into a tech-driven entertainment platform focused on sports, esports and community-driven products.

For 1win, esports is more than content: the brand runs its own team. Its CS2 roster recently beat world No. 1 Team Spirit 2–0 and broke into the global top 14.

1win is also developing social formats. On Betwave, for example, users discuss sporting events and share expert insights. Products like these create an engaged audience that keeps coming back, and for partners, that means traffic with a long lifecycle.

Brand ambassadors play an equally important role. In 2026, Olympic champion Gable Steveson and UFC fighter Ignacio Bahamondes joined 1win, while football legend Luis Suárez served as the brand’s expert and ambassador during the World Cup. Together, these partnerships keep 1win in the spotlight and help it steadily expand its reach across GEOs.

Partner Terms

Partners can work on CPA with rates of up to $250, RevShare starting from 50%, Hybrid, or a sub-affiliate model. For partners with larger volumes, terms are negotiated individually.

 Payouts are made weekly in cryptocurrency and via popular payment systems, and verified partners can also request payouts on demand.

What Partners Get from Day One

From the moment they join 1win Partners, affiliates get ready-made localized creatives, landing pages, apps, PWAs, promo codes and a toolkit tailored to different GEOs, platforms and traffic sources.

All key campaign data is available in real time, while postback, sub-ID, API and deeplink tools make it easy to pinpoint exactly where the funnel starts to lose momentum.

And if something needs clarifying or fine-tuning mid-launch, the dedicated manager is always available, whether it’s to discuss a new GEO, the funnel or the rate, or to request specific materials or a custom creative for the launch.

How 1win Partners Helps Affiliates Enter New GEOs

1win operates in more than 35 GEOs, with LATAM, South Asia, CIS and Africa as its core regions today. 

The key advantage is that teams don’t have to rebuild their technical setup from scratch when entering a new market. Postback, API, deeplink and analytics stay the same, while localized creatives and other launch materials are already available for each specific GEO.

Promotions and Extra Earning Opportunities

At 1win Partners, affiliates can earn from more than just their traffic. Regular special promotions give them an extra incentive to grow volumes and get more out of campaigns that are already performing, with substantial cash prizes, trips to major sporting events, tech and other rewards.

For example, the grand prize of IPL: 1win Partners Edition was a trip to the Formula 1 Monaco Grand Prix, including a Platinum VIP ticket, flights and accommodation. During the 1win World Cup, partners competed for a total prize pool of $100,000.

The Community Around 1win Partners

By joining the program, partners become part of 1win’s exclusive community, which regularly hosts meetups, sports tournaments and other partner events around the world.

These events are a chance not only to unwind, but also to meet the team in person, connect with fellow media buyers and build valuable business relationships.

In 2026 alone, 1win held two Padel Day tournaments, in Limassol and Tbilisi. The second edition drew more than 500 registrations, with a field that included founders of well-known companies, media buyers, affiliate managers and other prominent industry figures.

Another hallmark of the community is WINNING CODE, 1win’s own limited-edition, Formula 1-inspired apparel line. Partners receive it for special achievements: campaign results, participation in activities, promising ideas or contributions to the community.

Results and Scale

Nothing shows what 1win Partners can offer better than its partners’ own results. The brand pays out more than $1 million every day, and regularly published case studies from webmasters and media buying teams have repeatedly shown how far affiliates can scale with 1win.

For example, SEO Nomad earned $650,000 on RevShare, while Private Inc made $218,000 from Facebook traffic in Argentina and generated more than $25 million in total revenue in the Indian market.

The program’s own achievements haven’t gone unnoticed either. In 2025–2026, 1win Partners received more than ten industry awards, including Best Affiliate Management of the Year at the AffPapa iGaming Awards LATAM, Best Affiliate Platform at the Eventus International Awards and Best Affiliate Program at MiGEA.

More Than Just an Offer

In affiliate marketing, there is always room to grow: a new market, higher volumes, a different traffic source, or terms that better fit your current traffic and today’s industry landscape.

Affiliates looking for their next growth opportunity can find out more and register on the 1win Partners website.

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Milena Yeghiazaryan Content Writer

Milena has recently entered the iGaming industry with curiosity, turning the latest industry insights into engaging and accessible content. Passionate about innovation and new opportunities, she enjoys exploring the iGaming world and sharing stories that keep readers informed and up-to-date.