In its latest annual report, the Hellenic Gaming Commission (EEEP) announced that the regulated gaming sector in Greece saw a generation of €3.07bn in gross gaming revenues (GGR), which constitutes a rise of 6.7% when compared to the previous year.
Despite the fact that land-based gambling still accounted for 61.2% of total GGR, there was still a growing role of the online industry as the revenue rose by 11.8%, compared to only 3.8% of the brick-and-mortar gambling sector. In fact, online gaming currently accounts for 38.8% of the market in Greece.
It should be noted that the industry made a considerable contribution to the public treasury as it managed to generate €1.17bn in taxes received by the government, out of which more than 63% if the revenues originated from licensed online gaming operators.
Looking to the future, the EEEP unveiled its strategy for 2026-2030 which covers such aspects as responsible gambling practices, market surveillance, anti-money laundering, digital transformation, and innovation. One of the main aspects of that approach will be the use of artificial intelligence and RegTech solutions to better control compliance issues.
Moreover, the gaming agency focused on the problem of illegal gambling in Greece with an estimate of 10.6% of the population.
As part of its future roadmap, EEEP plans to introduce updated rules for self-exclusion, develop a dedicated regulatory framework for B2B suppliers and live casino studios.
