Greentube, the digital gaming and entertainment arm of NOVOMATIC, has expanded its longstanding collaboration with Superbet by launching its diverse content portfolio with the premier operator in Brazil, signaling further expansion in Latin America.
Superbet, a trusted partner of Greentube on a global scale, now has access to the studio’s renowned slot titles, including beloved classics like Cash Connection™ – Sizzling Hot™, Charming Lady’s Boom™, and Book of Ra™ Bingo.
This direct integration through Superbet’s platform marks the first joint venture for both parties in Latin America, building upon their successful partnership in other markets.
The enhanced alliance promises substantial exposure in the dynamic Brazilian market, leveraging Superbet’s established presence in the country.
Jelena Popovic, Regional Manager at Greentube, said:
Latin America holds strategic importance for our operations, and our launch in Brazil with a prominent partner like Superbet aligns with our regional strategy. By expanding our reach to a broader audience, we are poised to further elevate the performance of our content, which has already demonstrated strong success. We’re excited about the increased exposure this partnership brings and are confident in the continued success of our offerings in this dynamic market.
Nicholas Yu, Head of Content & Live Casino at Superbet said:
Greentube’s games are highly esteemed among players in the market, and their inclusion in our offerings adds significant value to our brand and enhances the experience for our devoted players. Having collaborated with Greentube across various regions for some time now, expanding our partnership to include Brazil is particularly gratifying and signifies a new milestone in our relationship.
Greentube’s content has already struck a chord with local players in Latin America, and the company has ambitious strategic initiatives lined up for further growth in the region throughout 2024.