Hard Rock Digital and Hard Rock Casino Rockford have announced the launch of Hard Rock Bet in Illinois.
The online sports betting app will launch statewide, with in-person betting set to launch at the Hard Rock Casino Rockford Sportsbook on August 29.
Marlon Goldstein, Executive Managing Director and CEO of Hard Rock Digital, said:
This is going to be a monumental football season for Hard Rock Bet with our Roll With Us campaign, continued innovation across our highly rated platform, and now the launch of Hard Rock Bet in one of the largest sports betting markets in the country. We are excited to bring the unique Hard Rock Bet mobile experience to players across Illinois on our award-winning app and in person at the new sportsbook at the stunning Hard Rock Casino Rockford.
Geno Iafrate, President of Hard Rock Casino Rockford, added:
Sports betting has always been a part of our holistic plan for Rockford and is another example of delivering an exciting entertainment experience for guests. The launch of Hard Rock Bet for mobile and in-person sports betting is another milestone for the Hard Rock brand in Illinois, adding to the full range of entertainment options for our guests. Whether guests want to enjoy live music, dine, play table games, slots, or bet on a sporting event, they can now take part in all of the entertainment options under one roof.
The new casino, located just off the I-90 State Street exit at 7801 E. State Street in Rockford, offers more than 175,000 square feet of gaming, entertainment, and hospitality space. It features approximately 1,300 slot machines, 50 live table games, and a poker room.
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