mBitcasino, a global online crypto casino, offers over 10,000 games and supports Bitcoin as well as alternative cryptocurrencies like ETH, BCH, LTC, USDT, XRP, TRX, BNB, and ADA. Its portfolio, powered by leading providers, includes slots, live casino tables, live dealer shows, and classics such as blackjack, roulette, and baccarat. To keep the player experience fresh, mBit adds over 100 new titles each month.
Standing out in the crowded online crypto casino market is challenging. With so many games available, attracting new players and keeping existing ones requires offering experiences they haven’t seen before. Exclusive, high-quality content is key to building trust, increasing player loyalty, and extending lifetime value.
To address these challenges, strengthen brand identity and boost engagement, mBitcasino reached out to 1spin4win to develop a branded slot exclusively for its platform. The operator requested that the game feature its mascot, a smiling gold coin named Mr. Bitty. Highlighting the recognizable signature character would help build stronger brand associations and increase awareness among players.
Solution
1spin4win created a branded online slot fully tailored to mBitcasino’s visual style and audience gameplay preferences. Our team handled the entire development cycle — from initial concept and design to game assembly and implementation — completing the project in 1.5 months.
To ensure the game’s success and resonance with the client’s audience, we took extra time to help mBitcasino select the optimal, crypto-friendly slot mechanics. Based on insights into the preferences and behaviour of mBitcasino’s players, 1spin4win suggested the Allways mechanic, where winning combinations occur anywhere on the adjacent reels from left to right.
This mechanic has proven popular among 1spin4win players across multiple projects. The beauty of Allways is that players don’t need to memorize specific paylines, making the game accessible and enjoyable for all types of players, especially beginners. It also adds excitement and an element of surprise, as every spin has the potential to result in a reward.
Another critical aspect of developing the branded slot was ensuring well-balanced gameplay, a hallmark of all 1spin4win titles. The final product features high volatility, a 97.2% RTP, and a maximum multiplier of x4,500 — one of the highest in our portfolio. Big multipliers are particularly valued by crypto players, who appreciate the potential for substantial rewards.
This combination delivers a win-win experience, keeping gameplay exciting and appealing to players while offering strong performance for the online crypto casino.
Next, we proceeded to the design phase of the project. We created and refined concept sketches per the client’s brand book, following 1spin4win’s minimalist design philosophy — immersing players in the game without distracting them with excessive visuals or sounds. The final design is modern, clean, and tailored for crypto players, subtly incorporating elements like Bitcoin to resonate with the audience.
Our key priority was to highlight mBitcasino’s signature mascot, Mr. Bitty. To ensure it harmonized with the other game symbols, we enhanced it with golden tones and volume. All adjustments were approved in close collaboration with mBitcasino, reflecting a smooth and professional creative process.
The final, blockchain-ready slot featured:
- Custom UI/UX and sound design inspired by mBitcasino’s identity
- Provably fair mechanics, fully compatible with crypto transactions
- Multilingual and multi-currency support, including BTC, ETH, and USDT
Results
To evaluate the gameplay performance of the mBitcasino’s branded slot, our team compared its metrics with those of other 1spin4win’s titles released in December 2024, such as Classic Christmas Hold and Win, Christmas Gems Hold and Win, and Cash’n Fruits Fortune 100. We analyzed the results for the first 31 days after each slot’s launch on the platform.
Summary: The following outcomes demonstrate how branded games can drive both player acquisition and retention rate growth while boosting brand visibility and overall profitability. Investments in branded slots like mBit Diamonds can deliver significant increases in player numbers, GGR, and overall betting activity.
Games Performance
The branded mBit Diamonds outperformed all the other games, even compared to the seasonal titles, which typically see a spike in activity during the holiday period. This reflects an overall increase in player engagement, with the impact particularly visible in the metrics of seasonal slots.
Representative from mBitcasino shared, “Since launch, the game has shown steady and reliable performance. In 2025, it became one of the most-played custom games in our portfolio and ranked as the third-highest title in terms of number of bets, confirming both its player appeal and commercial impact. The collaboration with 1spin4win was seamless, and their expertise played a key role in the game’s success.”
Key Takeaways
- Branded slots are a powerful marketing tool for online crypto casino operators, combining engaging gameplay with brand storytelling.
- With branded slots, operators can grow engagement and loyalty without adding extra technical workload.
- The mBit Diamonds case demonstrates that a branded online slot can outperform even popular seasonal releases during peak months, such as December and January, proving the effectiveness of such titles at any time of year.
Featuring a casino mascot, rather than relying solely on color or logo-based branding, opens up more creative possibilities in branded slot game development and helps build stronger visual brand associations and player recall.
