Ben Friedman discusses his growth at Bitcoin.com, highlighting the company’s fast-paced, empowering environment and its strong media presence as a key differentiator in crypto.
He emphasizes the company’s focus on expanding monetization channels, prioritizing user retention through new wallet technology, and leveraging content and SEO for growth. He also touches on regulatory adaptability, security measures, institutional partnerships, and Bitcoin.com’s long-term vision as a leading crypto platform.
TheGamblest: Ben, you joined Bitcoin.com in mid-2022 as an MBA intern, and now you are the Head of Sales & Business Development of the company. What has kept you motivated to grow within Bitcoin.com and achieve a leadership role?
Ben: Bitcoin.com has been an incredible place to grow because it’s a company that moves fast and empowers people to execute. What’s kept me motivated is the ability to take ownership of big initiatives, work alongside strong leadership, and continuously refine and optimize revenue strategies.
Over the past few years, I’ve had the chance to expand our sales and partnership efforts, build out new monetization channels, and test ideas that have had a direct impact on the business. The combination of support, autonomy, and the ability to iterate quickly has made this an exciting and rewarding place to be.
TheGamblest: How do you think Bitcoin.com differentiates itself from other crypto platforms in terms of sales and business development?
Ben: Bitcoin.com is, at its core, a media powerhouse with world-class products. Our industry-leading SEO rankings and media presence give us an advantage that no other crypto platform can match. We’re not just an exchange or a wallet provider—we’re the destination where millions of people come to learn about and engage with crypto.
From a sales and business development perspective, this reach gives us a level of influence across the web and app ecosystem that sets us apart. We don’t have to fight for visibility; we own it. This allows us to offer partners a level of exposure and engagement that goes far beyond what traditional crypto platforms can provide. Whether through content, advertising, or strategic integrations, we leverage our dominance in search and media to create real, lasting value.
TheGamblest: Bitcoin.com provides various crypto services – from wallets, to exchanges and educational tools. What areas of the services are you currently prioritizing for expansion, and why?
Ben: Right now, the focus is on maximizing web traffic and improving user retention. A big step in this is the launch of our MPC (Multi-Party Computation) wallet, which removes reliance on Apple and Google Play stores. This gives us more control over distribution and reduces user drop-off during onboarding.
We’re also expanding our content strategy, building out educational resources, trending topics, and guides that drive traffic and monetize through long-term affiliate partnerships and advertising. The goal is to turn engaged readers into active users across our crypto services.
By improving wallet accessibility and scaling content monetization, we’re strengthening Bitcoin.com’s position while creating more value for users and partners.
TheGamblest: As we know, the regulatory frameworks for crypto are evolving. How is Bitcoin.com adjusting its business approach to stay compliant?
Ben: Regulation is evolving quickly, and we’re always monitoring how things shift globally to stay ahead. We’re particularly optimistic about the direction things are heading with the new administration in the U.S. taking a more proactive approach toward crypto policy. As a global leader in the space, the U.S. will set the tone for the industry, and we’re preparing to adapt accordingly.
At Bitcoin.com, we take an agile approach—staying compliant while also identifying new business opportunities as the landscape evolves. This means working with the right partners, staying proactive in key jurisdictions, and positioning ourselves to navigate regulatory changes in a way that benefits both our users and our business.
TheGamblest: How does Bitcoin.com approach to customer security/trust, and what are the measures that ensure a reliable, safe experience for users?
Ben: Security and trust are at the core of everything we do. Since we serve both B2C and B2B customers, our approach starts with self-custody—giving users full control over their assets.
For partners and advertisers, we maintain high standards, conducting extensive due diligence to ensure that any service we publish, integrate, or collaborate with aligns with our security-first mindset.
Beyond technology, education is key. We invest heavily in helping users understand how to secure their assets, avoid scams, and navigate crypto safely. A well-informed user is a more secure user, and that remains a top priority for us.
TheGamblest: Now about partnerships. What role do you think institutional and enterprise clients are playing in Bitcoin.com’s business model? And how do you approach these partnerships?
Ben: With crypto adoption expanding globally, institutional and enterprise clients are playing a bigger role than ever. We’re focused on building strong partnerships with these leading players to fully leverage the Bitcoin.com brand. Whether it’s through licensing, advertising, or deeper integrations, we see huge opportunities in working with established financial institutions, fintech platforms, and major industry players.
Bitcoin.com is a trusted name in crypto, and we’re leveraging that reputation to create long-term, high-value partnerships. As more institutions look to enter the space, we provide them with a unique opportunity to connect with a massive, engaged audience through our platform.
TheGamblest: What excites you the most about the future of Bitcoin.com, and what should we expect from the company in the next few years?
Ben: Bitcoin.com is an incredible company to be part of because we’re always evolving—pushing boundaries, delivering top-tier products, and staying ahead of industry trends. What excites me most is how we’re positioning ourselves for the future. Expect to see Bitcoin.com leading in wallets, trading, news, media, education, and affiliates, expanding our influence across all major categories.
We’re making a major investment in content and SEO, ensuring we capitalize on the growing global interest in crypto. Beyond that, we’re expanding into trending areas, creating high-value content that keeps users engaged and informed. At the same time, we’re strengthening our partnerships with advertisers, institutions, and affiliates to build a more robust ecosystem. As demand continues to grow, Bitcoin.com will remain the go-to platform for everything crypto.
TheGamblest: Ben, based on your experience, what is one big advice you would give to others who aim to grow in industries like crypto and blockchain?
Ben: Stay adaptable and continuously learn. The crypto industry moves fast, and what works today may not be relevant a year from now. Being open to change, staying on top of trends, and developing a strong foundational understanding of the technology will set you apart.
Also, build real relationships. Crypto is a global industry, but it’s still a tight-knit community. Whether you’re working in sales, business development, or any other role, the partnerships and connections you form will be key to long-term success.
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