By securing such a strategic partnership, IGT will get exceptional rights to the renowned Wheel of Fortune brand in the gaming, and lottery sectors. Besides that, the distribution of the brand’s material for social operators that are free has been given to IGT on a nonexclusive basis. The deal is scheduled to go into force on January 1st, 2025, and end on December 31st, 2034.
Renato Ascoli, IGT’s Global Gaming Chief Executive mentioned in speech:
IGT has successfully established one–of–a–kind availability to the Wheel of Fortune brand in four sectors, until 2034. This strategic move allows IGT to fully capitalize on the licensing agreement, leveraging its expertise in upgrading gaming content across multiple channels.
Suzanne Prete, the Executive VP of Game Shows at Sony uttered:
Prolonging our deal with such a distinguished company as IGT is thrilling for us. This significant decision will make users sure that they will continue entertaining with the Wheel of Fortune titles. Together we are dedicated to using this brand in more innovative and unique ways, fostering development chances and bringing fun.
Over the past two decades, Sony has been a reliable companion for IGT, leading to a broad selection of Wheel of Fortune titles that continuously put the plank for advancements and promotions. These titles have not only been successful in terms of performance but have also brought high revenues for IGT’s customers.