Leading B2B games provider Incentive Games has announced a new partnership with Hollywoodbets, South Africa’s leading betting operator, through its real-money gaming division, Incentive Studios.
As part of the agreement, two of Incentive Studios’ real-money titles, Mega Flight and Velocity, officially launched on Hollywoodbets’ platform on 7 April. This rollout represents the first phase of the collaboration, with free-to-play titles expected to follow at a later stage.
The partnership marks Incentive Games’ formal entry into the South African market, further expanding its footprint across regulated jurisdictions worldwide. The launch follows close cooperation between the Incentive Games and Hollywoodbets teams, who worked together to bring the titles successfully to market.
Players on the Hollywoodbets platform now have access to Incentive Studios’ portfolio of crash and arcade-style games. Additional content and initiatives are expected to be introduced as the partnership develops.
This collaboration underscores Incentive Games’ strategy of delivering high-quality real-money gaming content to operators aiming to broaden their offerings. At the same time, it aligns with Hollywoodbets’ commitment to providing innovative and engaging entertainment experiences to its players.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said:
We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.
Wayde Dorkin, Head of Product at Hollywoodbets, said:
We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.
