GIG will power the ITV Win Bingo & Spins brand, which will emphasize responsible play and gentle gaming.
Richmond Atlantic has been chosen by ITV to spearhead its initial entry into the soft gaming industry.
Richmond Atlantic will incorporate Bingo and Spins product verticals into the media and entertainment company’s current ITV Win offering, which presently offers contests and prize draws, as part of the agreement.
With a market-leading bingo proposition, a spins product featuring all of the UK’s most popular game titles, and several branded exclusives scheduled for release in the New Year, the brand will concentrate on enjoyable, approachable entertainment.
Richmond Atlantic was selected by ITV after a fiercely competitive tender process because of its player-first mentality, extensive industry knowledge, and strict approach to ethical gaming.
Richmond Atlantic is a recently established business with substantial industry experience and a track record of creating and growing profitable gaming brands.
The company’s goal is to develop, introduce, and run top-tier gaming brands that enthrall gamers and compete on a large scale in highly regulated areas like the UK.
Adam Joseph, CEO of Richmond Atlantic, said:
From concept to full market rollout, Richmond Atlantic blends creative vision, data-driven strategy and cutting-edge technology to deliver standout player experiences, and that’s exactly what we will be doing with ITV Win.
The new ITV Win Bingo & Spins site is in the final stages of development with a soft launch imminent. This will be followed by a full roll-out in the New Year, including a major TV advertising campaign.
This is a milestone moment for Richmond Atlantic and one that will redefine the iGaming landscape in the UK following the expansion of ITV Win.
The trust ITV has put in us is significant and it has only done this because it is confident we can deliver a fun, entertaining and engaging casual player experience with responsible gambling at its core.
Richmond Atlantic is supported by one of the most experienced teams in the industry, especially when it comes to developing, launching and growing big-name iGaming brands in highly regulated markets.
The launch of ITV Win Bingo & Spins is going to be an exciting time, and we are incredibly proud to be the driving force behind bringing it to market and ensuring we have a safe and entertaining place for the customers we will drive.
