Kaizen’s Betano as Official Global Sponsor of UEFA EURO 2024


Yana Mardiyan
  • 1 min read
Kaizen’s Betano as Official Global Sponsor of UEFA EURO 2024

Becoming the inaugural wagering companion of UEFA’s premier national team football competition, the European Championship is a historic accomplishment for Betano.

Kaizen Gaming, a prominent iGaming B2B, proudly unveiled that its renowned brand, Betano, has secured the position of an Official Global Sponsor for UEFA EURO 2024TM.

Betano, renowned as the premier sports betting and gaming site globally, is proud to announce its official partnership as the betting sponsor for UEFA EURO 2024. Set to unfold across ten German towns from June 14 to July 14, this companionship signifies a historic first partnership between UEFA and a betting company in the European Championship’s history.

The CEO at Kaizen Gaming, George Daskalakis mentioned:

Our team is overjoyed to announce our companionship with UEFA for the forthcoming EURO 2024 tournament. This partnership represents a groundbreaking achievement, underscoring our deep-rooted enthusiasm for football and a shared dedication to advancement and excellence. Our excitement is palpable as we join in this football celebration, and we eagerly anticipate contributing to an enriched fan experience. Through safer gaming, our team aims to bring one-of-a-kind fun throughout this eagerly awaited UEFA EURO, setting a fresh standard for enjoyment and engagement.

Marketing Director at UEFA, Guy-Laurent Epstein added:

Our team greets Kaizen Gaming and its brand, Betano, as the main companion of UEFA EURO 2024. Betano, a prominent virtual sports wagering casino, distinguishes itself through its dedication to one-of-a-kind tech. We are more than sure that their proficiency and genuine love for football seamlessly match with the spirit of the tournament, making them an excellent fit for this prestigious event.

This groundbreaking companionship is poised to broaden the reach of one of the most luxurious sporting events globally, catering to an expanded number of wagering enthusiasts. Wagering on live EURO titles, supporters will now have the exceptional chance to enhance their tournament experience by interacting with one of the top sports betting sites in the world.

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Yana Mardiyan Head of Content

Yana is the Head of Content at TheGamblest, she entered the iGaming industry in 2023 producing high-level content for operators worldwide. Yana\'s goal is to create winning content for TheGamblest, which will be a ticket to capturing the attention of new audiences and continually strengthening a positive brand impression.