DraftKings has forged a collaboration with LeBron James, a prominent professional basketball player. In this partnership, James will assume the role of a talent ambassador for the operator.
The agreement, unveiled on January 31, involves LeBron providing insights on football and participating in various select events.
Jason Robins, CEO of DraftKings said that partnering with LeBron was a privilege for the operator, he added:
Extending a warm welcome to LeBron James, one of the most influential and greatest athletes of all time, into the DraftKings family is a tremendous honor and privilege. This partnership opens doors for sports enthusiasts and LeBron fans to deepen their connection with DraftKings’ diverse product offerings. We are excited about collaborating with a dedicated sports aficionado who mirrors the competitive spirit resonating within the walls of DraftKings. Together, we anticipate delivering thrilling engagement opportunities to both our customers and his devoted fanbase for years to come.
In a post on X (formerly Twitter), LeBron expressed:
Football season just got A LOT more fun. Let’s go!