With the launch of the 360° image campaign ‘Let’s Be Honest!’, Greentube’s German iGaming brand StarGames celebrates winning while also raising awareness of the risks of loss in online gaming – an aspect often overlooked in iGaming advertising.
The campaign’s centrepiece is a TV commercial that humorously translates slot enthusiasts’ quest for the perfect win line into various life situations. It is about the love of the game, the willingness to take risks and the chance to experience winning moments without the illusion of quickly making a lot of money.
László Pados, Brand Manager of StarGames, explained:
We are aware that gambling is a topic that some people prefer not to discuss. That’s why, as a leading German iGaming brand, we feel responsible for addressing all aspects of this form of entertainment more openly. With ‘Let’s Be Honest!’, we also want to emphasize that our company philosophy is clearly aligned with the guidelines of the 2021 State Treaty on Gambling – enabling us to offer top-class entertainment in a protected environment and contribute to curbing the black market.
The marketing campaign for TV, streaming and digital advertising spaces is scheduled to run for several months and was implemented in collaboration with &US. The agency, which has clients across Europe, played a leading role not only in developing the TV commercial but also in repositioning the StarGames brand.
Gaelle Peleus, Marketing Manager of StarGames, added:
We are very pleased with how the collaboration with &US has evolved – from the unique campaign concept to the final TV spot. ‘Let’s Be Honest!’ stands out from more common themes in gambling advertising and is a significant step to help our brand gain more visibility nationwide.
Sebastian Strobel, Managing Partner of &US, said:
Let’s be honest, working with StarGames has been a lot of fun, from developing the new positioning to implementation. This is also reflected in the new campaign.
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