Light & Wonder, Inc. has officially unveiled an exclusive partnership to introduce 1X2 Network‘s cutting-edge content to the U.S. market, starting with the state of Michigan.
This strategic collaboration signifies a significant foray for 1X2 Network into the dynamic U.S. market, capitalizing on the robust aggregation platform of Light & Wonder, which holds a prominent position in the industry.
This announcement is the latest in a series of studio agreements for Light & Wonder, underscoring the prowess of its leading market platform and distribution network in the United States. Through this platform, Light & Wonder consistently delivers engaging and immersive content to some of the industry’s largest and most reputable brands.
Kevin Reid, CEO at 1X2 Network, expressed enthusiasm about this expansion:
As we introduce our games to the U.S. market, we are thrilled to announce Light & Wonder as our exclusive aggregation partner, expanding upon our already successful partnership and harnessing the capabilities of their robust platform for extensive distribution. Although our initial launch is in Michigan, we are actively progressing in other states, with ongoing efforts to broaden our presence.
Steve Mayes, Digital Partnerships Director at Light & Wonder, shared the sentiment:
With a rich 20-year history of creating polished and innovative content highly appreciated by players, 1X2 Network is excited to begin showcasing its games to the U.S. audience. We anticipate that players in the U.S. will be just as receptive to our offerings as those in European markets have been.
1X2 Network, celebrated for its diverse content portfolio encompassing slots, virtual sports, crash games, and instant win titles from its internal studios, namely 1X2gaming, Iron Dog Studio, Prospect Gaming, and Ad Lunam, is poised to make its debut in the U.S. gaming landscape. This strategic move builds upon a successful European alliance, further highlighting the strength and potential of this collaborative venture.
